Trends Sharing economy 3/4
selling new goods indefinitely without considering the consequences.” For Barry, the sharing economy is an opportunity for M&S, rather than a threat to the company – established over a century ago – and other traditional retailers.
He says: “This is going to happen any- way, whether we like it or not, for exam- ple access to eBay via the internet, or people connecting through social media. “It’s going to happen, so traditional retailers have to find a way to adapt their business model. The shwopping cam- paign is our contribution as we increas- ingly look at different ways we can par- ticipate in the economy – creating value for both the company and wider society. “The future is about something new – a hybrid approach.” By-the-hour vehicle rental companies such as Zipcar are perhaps the most visible of the sharing economy’s busi- ness success stories, with a clear link to reduced environmental impacts. General manager Mark Walker says: “Zipcar is the leading pay-as-you-drive car club, providing very convenient, simple, cost-effective access to cars for individuals and increasingly businesses
Business success: Zipcar, a pay-as-you-drive car club
and public sector organisations.” A network of vehicles is parked all over a city, with smart phone technology used to book and access rental cars. Customers pay by the hour for a car supplied with fuel, insurance, roadside assistance cover
and inclusive congestion charge pay- ments. Walker says Zipcar is very proud of its positive impact on carbon emissions, with its research suggesting each of its vehicles puts 20 privately owned cars
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67