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Case study 1/3 Crown Paint company targets carbon reduction


“What we are prepared to do is change the way we do business.” This state- ment from Crown Paints’ sustainability report is a call to arms – making clear, in no uncertain terms, the company sees sustainability as its future.


In its first report (2009), the firm set itself a number of challenging targets, many of which – such as achieving zero waste to landfill, a 15% reduction in packaging waste and 10% reduction in energy waste – have now been achieved. Looking to the future, Crown has put in place carbon emissions reduction tar- gets of 10% by 2015 and 25% by 2020 – goals that will be enabled in part by the now completed task of calculating the carbon footprint of the company’s entire product range. Crown began by footprinting two prod- ucts – one water- and one solvent-based. The company says: “The carbon foot- print study we have calculated for these products is in-depth and focused on


Crown’s carbon footprint study is focused on impacts including distribution impacts across the board.”


The analysis looked at a range of issues, including how much energy is used and waste generated in manufacturing; how many miles distribution vehicles cover; where and how raw materials are man-


ufactured and transported; where and how each can of paint is stored; and how paint is used and ultimately disposed of. Crown’s sustainability manager Mark Lloyd says: “We needed a sound bench- mark to work against to achieve our


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