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Case study 2/3


targets for the future. Back in 2008, we committed to a strategy that put sustain- ability at the heart of the entire business operation. We set out to reduce green- house gas emissions by 10% by 2015 and 25% by 2020. To achieve these targets it was vital to first measure our footprint. “The focus was not merely to apply environmental benefits to niche prod- ucts, or change product formulations to achieve green goals. Instead, we set out to change the way we do business. “We hoped by having the footprint of two initial products, we would be able to roll out a baseline measurement of emis- sions to provide a benchmark to meas- ure carbon reductions across the prod- uct range.”


Having completed footprinting of the two individual products, Crown moved on to establish a portfolio footprint in order to provide a more general snapshot of the carbon impacts of all the paints it produces.


Lloyd says: “Having knowledge of the carbon footprint of every product in our range, we can continue to roll out our carbon reduction programme and make a positive environmental impact across our entire range. We can do this because


Crown Paints Sector: Manufacturing Turnover: £200 million Area of focus: Carbon Footprinting Suppliers: Best Foot Forward, Groundworks, WRAP and others Sustainability Report: click here


of the sheer breadth of application our footprinting tool offers.”


The process has allowed Crown to identify ‘hotspots’ in product lifecycles, and Lloyd says: “Looking at our entire product range and not each product in isolation has allowed us to identify that our highest volume products, while not necessarily having the highest footprints individ- ually, make up the larg- est part of our footprint overall. “And


by targeting


those raw materials and processes with the largest influence and – significantly – with- out impacting product


quality, we have already been able to make good progress on carbon reduc- tions.”


The scale of that progress is becom- ing clear as Crown gathers performance data for 2012 in advance of publication of its next sustainability report, due out in the first quarter of next year. Lloyd says: “We’re looking at how we have progressed against our objectives, hav- ing implemented measures related to our energy use and raw materials for exam- ple, using what we learnt from the initial benchmark figures.


“Once we know exactly what reduc- tions we’ve achieved, we will know whether to continue with what we’ve been doing or work in different areas to progress.”


Achieving lower emis- sions has required co- operative working with suppliers and other links in the supply chain. Lloyd says: “We have needed our suppliers to be involved every step of the way. A lot of our carbon footprint is brought in from our raw


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