Strategy, leadership and organisational reinvent ion: high performance leadership in turbulent environments
Dr Llewellyn B. Lewis holds a BSc (UP), Postgraduate Diploma in Market Research and Advertising (SA), MBL (SA) (cum laude), DBL (SA), FCIOB, FIHSA, MSAIEA. He is the sole proprietor and principal consultant of BMI-BRSCU CC since 1990. His organisation is initiated in scenario planning process that develops political, economic and industry scenarios, and monitors the political, economic, social and industry trends against these scenarios. This is a powerful think-tank and business network, which monitors the changing environment on an on- going basis.
There is a lot of talk these days about reinventing – the organisation, or the industry, or even just a process of a product. When people talk glibly about reinventing an organisation, the process typically involves improvement of some kind. There is a focus on doing, on fixing or improving this or
that. This is a consequence of the 16th century Newtonian mechanistic and deterministic view of the universe that still guides much thinking today, but which has become increasingly dysfunctional in these times of interdependence, rapid change and even chaos. Typically, re- engineering, incremental improvement, benchmarking, best practice and even paradigm shift fall under the umbrella of the so-called universal human paradigm, with its preoccupation with doing, fixing or improving.
There is no denying that all these processes are useful, but they cannot remotely be classified as reinvention. The executive who would master reinvention must journey into a largely unfamiliar, and at times uncomfortable, territory. In this territory a crucial dimension is hidden until we learn to distinguish it. This is the territory or domain of being. Dr. Lewis proposed that reinvention entails the creation of a new context. It embraces the art and craft of continuously engineering shifts in being, which in turn produce sustainable, unprecedented results.
Pictured above (left to right): Dr Llewellyn Lewis, Colene Hind, Liesl Schoonwinkel, Robert Alan Black, PhD, CSP
Previous page (from top): Eileen Doyle, Wayne Morris, Bill Olsen, Dr R. Bruce Baum, Karen Hodges
82 Management Today | January 2012
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