a flow model charts the activities that should or must be undertaken as a new product project moves from the idea stage to launch. By having such a model in place, the hope is that there will be fewer instances where critical activities are omitted or where insufficient time and resources are allocated to particular activities.” However, no existing roadmap,
process or model provides the encompassing guidance that is necessary to use resources efficiently to transform inventions into commercial success, as the problems of commercialisation and their connections with the process of commercialisation are a rather uncharted research field (Pellikka and Virtanen 2004; Technology commercialisation framework 2004). Innovators typically have very limited financial and human resources and they often start the process with only their personal savings and no employees to help achieve success. Therefore, it remains a crucial challenge to enhance the commercialisation process and to help innovators commercialise their invention successfully. The relevance of combining the innovation and commercialisation models is that this course of action combines several different approaches to ensure that the steps that were omitted in a previous model are included.
Thus an innovator implementing this process can be sure that all the relevant steps of the commercialisation process are included. The main motivation for combining the innovation and
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