The second half of Part 3 discusses enterprise performance management where the main theme centres the balanced scorecard method. This method takes into account the financial, customer, internal and people / innovation perspective when reporting on strategic performance. Each of these perspectives is interpreted using the components of objectives, measures, targets and initiatives.


such as the over-arching strategy, role profiles, recruitment and selection, orientation and induction, performance management, remuneration and reward and retention management. These aspects are further underpinned by performance management, personal development plans, learning and development, career and development management and employee relations discussions and methodologies. He also suggests certain metrics in determining the ‘Return on Investment’ from the people management process. The final part of the Crafting and Executing Strategy deals with the execution and alignment of organisational strategy. Hough proposes eight components of the strategy execution process and continues on to supply information on how each component is constructed and contributes to the overall execution.


Another aspect of Part 4 is the components of leadership. The Principle-Centred Leadership of Steven


78 Management Today | January 2012


R. Covey is discussed. The four components of this model include; personal, interpersonal, managerial and organisational level leadership competencies. The book also touches on leadership styles and organisational culture and how to map and measure the culture strategy.


Part 4 concludes with a discussion on corporate governance and sustainability, focussed mainly on the King III report and new concepts introduced therein. For additional, practical conversation points, Hough has included 9 articles and 10 case studies relating to Crafting and Executing Strategy. Hough’s, et al, book gives an excellent


grounding in the strategy topic. It provides the advanced business student and aware reader with a practical process approach to actually executing strategy.


A very informative and easy-to-read comprehensive book!


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