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Microinsurance:


A new concept in South Africa - Zaheenah C. A. Khan


Introduction


In South Africa, many people still perceive microinsurance as a new concept. Some refer to the concept of microinsurance as a new financial service within microfinance. The concept of microfinance has been a topic of keeping interest before microinsurance. An important milestone in the growth of awareness for microfinance was the granting of the Nobel Peace Prize to Muhammad Yunus in 2006 for granting small loans to low- income people. The concept of Microinsurance entered the market much later than microloans and became a prominent topic of discussion recently in South Africa.


What is Microinsurance? Microinsurance is defined in different sources as follows:


• A mechanism to protect poor people against risk (accident, illness, death in the family, natural disasters, etc.)in exchange for insurance premium payments tailored to their needs, income and level of risk (Microinsurance Innovation Facility, 2008). • The protection of low-income people against specific perils in exchange for regular premium payments proportionate to


Insurance


Relevant to the risks of both low-income market and above


Regular premium payments


Agents and brokers are primarily responsible for sales


Market is largely familiar with insurance


Priced based on age/specific risk Savings, tax relief help people to manage risk


106 Management Today | January 2012


the likelihood and cost of the risk involved (Churchill, 2007).


• A risk transfer device characterised by low premiums and low coverage limits, and designed for low-income people not served by typical social insurance schemes (Micro Insurance Academy, India, 2007). • Insurance that is accessed by the low- income population, provided by a variety of different entities, but run in accordance with generally accepted insurance practices. Importantly this means that the risk insured under a microinsurance policy is managed based on insurance principles and funded by premiums (International Association of Insurance Supervisors, 2007).


In brief, all these different definitions have in common the element of the provision of insurance services to the low-income households. However, a better way to understand the concept of microinsurance is to differentiate it, as follows:


Table 1: (below) Differences between Insurance and Microinsurance (Adapted from International Labour Organisation Social finance Program 2004)


Microinsurance Relevant to the risks of the low-income market


Premiums should be designed to accommodate customers’ irregular cash flows


Distribution channel may manage the entire customer relationship, perhaps including premium collection and claims payment


Market is largely unfamiliar with insurance


Community or group pricing Different attitude: help people to manage risks


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