PA PROFILE
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Kate Burgess is PA to Max Clifford, the high profile public relations guru. CATH JANES
speaks to Kate to find out what her working life is like
If you fancy a taste of the life of Kate Burgess, pop into a newsagent or gossip website. Take a peek at the headlines or tales of celebrity revelation and wonder what it must be like to live in the thick of that every day. “Well, I love it of course,” admits Kate. “If a story
breaks I am in the middle of it and that is so exciting. I have to arrange all of Max’s interviews and juggle camera crews and phone calls from journalists and editors. It’s an amazing job.” Her job title is PA, and Max is none other than Max
Clifford, the public relations brain behind Max Clifford Associates (MCA) and some of the biggest media storms and stories that the country has ever seen. Remember these headlines? Freddie Starr ate my hamster, Beckham’s
secret affair, Jude cheats on Sienna, Mellor made love in Chelsea strip, Ulrika ‘rape’ man revealed, Archer quits as News of the World exposes false alibi... well they’re all thanks to the work of Max Clifford. Then there are the endless media stories that swirl around household names like Kerry Katona, Simon Cowell, Shilpa Shetty and the late Jade Goody, all of whom are, or were, Max Clifford’s clients.
When these stories and names hit the press Kate can
vouch for the fact that what we are seeing really is the tip of the iceburg. “For example, Max was representing Jade Goody throughout her illness and it was manic. We were getting calls from agencies and broadcasters from all over the world including Australia, Asia and the USA.
www.executivepa.com » Oct/Noc 2010 » 09
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