marketing map - it is what you know IT IS by: Kindra Foster Lindbloom


WHO YOU KNOW!


Two years ago, I walked into a meeting I learned about from a mailed postcard. It wasn’t long before I found myself talking with a small group of business owners. It was fun to find out how they’d gotten into business. We shared ideas with each other about getting new clients. We also talked about our personal lives, and some of our favorite hobbies.


Two years later, at least two of the people I talked to that night have become regular clients. In one case, my working relationship with a gentleman who owns an advertising agency is responsible for thousands of dollars of my income. When I think back on that meeting two years ago, I consider it one of the best things I have done for my business.


70 scrapbook business


Networking can go on at meetings like the one I described, or one-on-one with individuals, or colleagues have referred to


Five ways networking can help you sell more.


Networking hasn’t always been seen as a positive activity by everyone. A decade ago, “the good old boy network” was considered a way of giving people an unfair advantage—in particular, giving men an unfair advantage over women.


These days, however, networking is considered one of the most important ways of spreading the word about a business. We’ve turned networking into one of the most important, most lucrative, and least expensive ways to advertise. Networking most definitely is worth our time and effort.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84