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feature vendor - quick quotes


My name is Andy Millet and I am the Director of Business Development at Quick Quotes Scrapbook Company. I am an owner, CFO, Treasurer, Sales and Marketing Director and occasionally the Janitor. Just like every entrepreneur, I wear many hats, and every day events take place that can shift my focus from “working on” my business to “working in” my business. Sound familiar?


In 2005, Quick Quotes was trying to grow the company and in doing so, learned to not push for growth, but to identify and remove the factors that limit growth. The major factors that were identified which limit growth are: Marketing, Finance, and the Merchandising Experiment. A common misconception that occurs when talking about Marketing is that Marketing is confused with Advertising. Marketing is really a Communications Strategy designed to find better and more creative ways to engage potential and current customers. Quick Quotes Scrapbook Company made it their mission to develop quality products, sales programs, and services that are easy to understand, and easy to implement. Here are three Sales programs that Quick Quotes has developed that address each of the major factors facing store owners today.


To further help businesses leverage their presence within the scrapbooking industry; Quick Quotes Wholesale Kit of


24 scrapbook business


the Month Club was created. This member loyalty program, tackles the fundamental factors limiting growth at the retail level.


Marketing:


• Exclusivity: Kits are exclusive to Independent stores for three months from ship date.


• Manufacturers Marketing: Quick Quotes uses Facebook and email blasts to advertise exclusive products to consumers. When customers call about product, Quick Quotes directs them to the nearest club member store.


• Customer Engagement: A new sample arrives every month to keep customers coming back to see what is new.


• Time Efficiency: Quick Quotes KOM samples are all- inclusive and predesigned. Quick Quotes also provides photographs with each samples, so stores don’t have to hunt for photos to fit the project.


• Variety: Projects alternate each month between four page layouts and altered art projects. The projects are retail ready, or can be used as a vehicle to promote classes, and up sell customers in the store.


• Customer Interest and Satisfaction: Generates customer excitement for trendsetting classes and products.


• New Skills: Store owners and staff learn new scrapbooking techniques each month.


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