feature vendor - quick quotes Finance:
• Reduction of Costs: o First sample kit is absolutely FREE o 5% discount on all orders o No minimum order quantity on other products, except paper packs, vellum quotes, and current KOM kits.
o Free shipping on all KOM samples. • Efficient use of Resources : o If the kit is not well received, stores can opt out for that month.
o Quick Quotes provides 10 door prizes and one grand prize with each shipment.
o Frees the owners time by providing a complete sales program, with no additional staff burden.
A Merchandising Experiment: A merchandising experiment is trying a new product or service to determine if it can become a core income earning strategy. Here is a suggestion.
Start your own Quick Quotes Kit of the Month Club in your store. Lois Benham of Scrappin Sports, in Lima, OH observed, “Since the kits come with excellent pictures and directions, it has allowed us to add an additional class with very little prep time involved. There is no instructor fee, since I conduct them myself as a “Q-Club Workshop”. They can take the kit home or stay and put it together in our workshop area, with others working on the same project. I give them a few tips for completing the project and then they take off on their own.”
Using the education program, teachers can create and display the sample, pre-sell the class, and order exactly the number of kits they need. If the kit does not appeal to customers, your cost is only one kit. When the order is placed for the exact
number of kits that are needed, a credit is applied reducing the cost of the original kit to $5.00.
Marketing: The sample engages the customer in conversation with the store staff, and increases the likelihood of a purchase. If there is no interest in the class, the store has not purchased excess inventory. Another advantage is that stores can quickly bring in a new sample to keep customer’s interest in continuing classes.
Finance: It was found that classes dramatically boost profits. By pre-selling classes, store owners are able to increase their cash flow for the price of a single sample. With more cash flow, the ability of the store to better manage their business significantly increases.
A Merchandising Experiment: Sandy Miller of I’d Rather Bee Scrapbooking and More, in Sandusky MI said this about QQ Kits, “Displaying samples right inside my door is very successful. The display generates a lot of interaction with customers that might not normally comment on our class projects.” What better way is there for a store to entice customers than a predominantly displayed finished sample!
When ordering the minimum amount of kits, stores can add on an extra kit for just $5.00 to make a sample. How this helps: Marketing: Samples engage the customer because they can touch and feel the product which directly increases the sales of a product or class. Samples also help to educate the staff. When the staff has more product knowledge, they can engage customers and create a dialog around the product, leading to higher sales.
Teachers: Lisa (left) & Michelle
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