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importance of education


So, what kind of business education is important? Getting more education in basic business skills


is always a good idea. Especially if you are a small business owner trying to run a lot of your company’s business functions yourself, as it is unlikely that you are an expert in every task you have to perform for your company. Soaking up education about these various tasks, every chance you get can help improve your ability to do them, until you can delegate them to others. And education will help you be a better manager when you are able to delegate the tasks in the future.


Even if you are a specialist (such as a marketing consultant), standards in your specialty are likely to change. How many of today’s marketing professionals learned about social media


in college, after all? And it is always good to get a refresher course on your skills, and hear another perspective or voice of experience on what you do every day.


Another area that it is important to keep up with is trends and news. Being on the cutting edge means being an industry leader, not a follower... but you have to know where the cutting edge is, to be on it. Keeping abreast of current industry events can alert you to opportunities, or give you early warning, of possible business problems.


It may seem like you don’t have time in your busy schedule to devote to education, or maybe financial resources need to be put towards more pressing priorities. But education, used well, can pay for itself many times over.


Nancy Nally is a freelance writer and former scrapbook store employee and instructor. Nancy is also the author of the Scrapbook Update blog, where she covers news and topics of interest to the scrapbook industry. Contact Nancy at nanally@scrapbookupdate.com or visit Scrapbook Update at www.scrapbookupdate.com.


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