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outlook


Things are Looking Up South of the Border


S


itting nearly halfway between the North Pole and the Equator, Traverse City, MI, has been the site of the Center for Automotive Research’s Management Brief- ing Seminar for 50 years. One of the hot topics at this year’s event put on by the Ann Arbor, MI-based organization was focused on a spot much closer to the Equator, Mexico. That country has become the place to manufacture vehicles in North America. And it will draw in even more auto- motive manufacturing before this decade is over. According to Bernard Swiecki, CAR senior project manager,


OEMs are attracted to our southern neighbor by a variety of fac- tors. Lower costs, particularly for hourly workers, is chief among them. Add to that the country’s trade position—it has free trade agreements with better than 40 countries (the US has about half that), proximity to the large population of South America, and the ability to export across both the Atlantic and the Pacifi c— and a favorable quality-to-price ratio and it’s easy to see why Mexico’s annual auto manufacturing capacity is slated to grow from roughly 3.2 million vehicles today to 5 million by 2020. And of course, where automakers go, their suppliers are


sure to follow. Swiecki said that in a survey of suppliers the primary


reason for expanding into Mexico was at the behest of the suppliers’ OEM customers. In fact, 90 of the 100 top Tier One suppliers have set up shop in Mexico.


The lower cost of doing business in Mexico, particularly for hourly workers, defi nitely pays off. Swiecki reported that it amounts to a $647 advantage for a subcompact built in Mexico compared to one built in the US. The advantage of building and exporting a car to Europe can amount to as much as $4500, mostly because a Mexican-built vehicle arrives there duty free while a US-built vehicle does not. Ironi- cally, the cost of overland transportation of vehicles to the US is high, wiping out about $500 of the $647 cost advantage on that subcompact.


Still, he noted, Mexico does have some other serious drawbacks as a place to do business: crime, corruption, an ineffi cient legal system and a high employee turnover rate.


James D. Sawyer Yearbook Editor


While that high turnover rate exists among those em- ployed on the line, it also, surprisingly, exists among the au- tomakers’ white collar workers. These workers are paid pretty much on par with their US counterparts, both Swiecki and Juan Manuel Solano Morales (the Mexican consul in Detroit), said. In a country where the average salary is only about a third of what it is in the US, a US-level wage can provide a quite comfortable existence. With such a cushion white collar workers, too, feel free to switch jobs when working condi- tions are not agreeable or a better offer comes along.


In a survey of suppliers the primary reason for expanding into Mexico was at the behest of the suppliers’ OEM customers.


And Mexico is doing as good a job of turning out white collar workers as it is in manufacturing automobiles. Both Swiecki and Solano Morales said that Mexico is turning out as many—if not more—engineering graduates as the US. The affl uence enjoyed by white collar workers has not trickled down to their hourly brethren. While hourly wages in China have been rising smartly as the country has industrial- ized, wages remain fl at in both Mexico and the US (although, according to Joe Carlier of Penske Logistics, the Mexican average is $8 per hour while it is $38 per hour in the US). If Mexico is an automotive industry winner, who are the


losers?


Canada for one. It has seen auto production drop by 300,000 units over the last 10 years, according to numerous sources, and could lose 50% of its current level by the end of the decade. The US in that same 10-year span lost about 200,000 units of production, but is expected to grow by 800,000 units by 2020. That’s not a bad position to be in, but not nearly as good as the one predicted for Mexico, where production is ex- pected to grow by about 1.8 million units.


27 — Motorized Vehicle Manufacturing 2015


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