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WORLD NEWS


IN BRIEF


CATH KIDSTON Cath Kidston has made a comeback to the high street. The company reopened its London flagship store at 180 Piccadilly in December, although non-essential stores in England have since been asked to close as the country enters its third lockdown. The reveal comes eight months after Baring Private Equity Asia, which has had a stake in the business since 2014, struck a deal with administrators to acquire the Cath Kidston brand, e-commerce platform and wholesale operations.


LUSH


Lush has issued an apology to the trans community after it donated funds to a women’s rights group that has expressed anti-trans views. Woman’s Place UK (WPUK) announced via its website that it had received a £3,000 grant from Lush’s Charity Pots to host a conference on violence against women. However, much of WPUK’s efforts focus on anti-trans measures. In a statement on 30 November, addressing donations made by the group’s Charity Pots grants, Lush said: “To make our stance clear, we do not believe that trans rights are a threat to women’s rights. Our belief is that a decent society should be able to structure itself to give rights and protection to all who need it.”


WELLA The Wella Company is launching a millennial and Gen Z targeted brand called weDo. Developed in collaboration with hairdressers, the weDo range comprises 17 products with minimalist formulas. The products are certified by The Vegan Society and Cruelty Free International, and contain a specially-designed fragrance with a very low level of allergens. weDo’s packaging is 100% recyclable in industrial facilities.


cosmeticsbusiness.com


‘Excessive’ levels of allergen


fragrances found in EU cosmetics EUROPE ‘Excessive’ levels of allergy-inducing fragrances have been discovered in cosmetic products sold in the EU, according to a study by the European Network of Official Cosmetics Control Laboratories (OCCLs). The study, curated by the European Directorate for the Quality of Medicines & Healthcare (EDQM) of the Council of Europe, was carried out on 932 samples of cosmetics, more than half of which were


marketed as ‘perfume-free’. The results found 7.7% of the products tested were non-compliant with the legislation due to missing or false declarations of allergenic fragrance compounds. Meanwhile, 3.1% of products marketed as ‘perfume-free’ contained fragrance compounds. The most common compounds found in non- compliant samples were linalool, benzyl alcohol and limonene, and perfumes were reported as the highest


CEO of cosmetics brand DHC in racism row over slurs against Korean models


JAPAN Japanese cosmetics brand DHC is facing backlash from consumers after using a ‘racist’ term to describe Korean models.


In a post on the brand’s website, CEO Yoshiaki Yoshida described models featured in adverts for Suntory, another Japanese company, as ‘Chon-tory’, according to South China Morning Post.


‘Chon’ is a derogatory term for Koreans in Japan. “For some reason, the models hired to appear in Suntory commercials are almost all Korean-Japanese,” he wrote. “So that’s why it seems they are mocked on the internet as ‘Chon-tory’.” The mogul went on to say that all of DHC’s models were ‘pure Japanese’. The group has since received calls for a boycott.


L’ORÉAL INVESTS IN SOCIAL SELLING PLATFORM REPLIKA SOFTWARE


FRANCE L’Oréal has made a minority investment in social selling platform Replika Software via its venture capital fund Bold (Business Opportunities for L’Oréal Development). Social commerce involves using social media to promote and sell products, and Replika’s turnkey platform lets brands scale-up their network of social sellers and connect with customers. “Social commerce is an exciting new


form of e-commerce that enables consumers, influencers, experts, beauty or shop assistants to sell brands and products on social platforms through formats such as live shopping or live streaming,” said Lubomira Rochet, Chief Digital Officer at L’Oréal.


category of samples containing allergenic compounds at 41%. The presence of these fragrances in cosmetics and the false marketing of products as ‘perfume-free’ present a danger to consumer safety, said the OCCLs.


Fragrance e-tailer Parfum Muse shakes up online shopping


UK New e-commerce platform Parfum Muse is preparing to shake up the luxury niche


fragrance space with its online debut. Featuring virtual consultations and personalisation with purchases, the online destination is dedicated to making the e-commerce experience ‘seamless’.


Parfum Muse’s


Fragrance Concierge, Andrew Kyriakou, said: “2020 was a tough year for retail generally and even with bricks-and- mortar locations reopening, we are still seeing more and more consumers opting for the convenience and safety of shopping from the comfort of their own homes.


“While shopping habits are changing, the desire for a luxury shopping experience hasn’t.” The platform is expected to launch in late February.


January 2021 9


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