WOOD & BAMBOO PACKAGING
Quadpack has used wood to create refillable lipstick packs (above), as well as caps for Nails Inc. (right), while Cosmogen’s Bamboo Brush set (far right) dispenses with the usual aluminium ferrule
“Fragrance was the first
segment to embrace wood, primarily for caps. Since
then, it has been adopted by make-up and skin care, too
Loewe opted for Pujolasos’ Woork technology to pack its new portable fragrance (below), while Guerlain works with Quadpack to create its Terracotta compacts (left)
raw material used by Quadpack Wood comes from controlled sources and sustainably-managed forests, and the company’s factory is certified by both the FSC and PEFC.
varnished to create four further colour options in each wood: white, cherry-wood, wenge and black. Further customised colours can also be created on request, offering the opportunity to create a totally bespoke option which will seamlessly enhance any existing branding.” Vetroplas additionally offers decoration techniques including hot foil stamping and laser etching for further individualisation.
THE ECO ANGLE
One of the main benefits of wood is that, as an engineering material, it is inherently sustainable. As Quadpack’s Stircea notes, “the manufacturing process does not consume much energy or water” and because wood is “solid but light” it keeps the transportation footprint low. Moreover, timber is recyclable.
Further sustainable credentials can be garnered via sourcing and usage. For example, all of the
cosmeticsbusiness.com
It also implemented a biomass plant last year whereby all wood scrap is used to generate energy for its factory’s dryers, heating and air conditioning, eliminating the need for fossil fuels. And the design of wood packaging parts can transform this naturally environmentally-friendly material into a true green superstar. Spanish luxury packaging company Pujolasos recently developed a trio of cap options elevating the eco potential of wood as a packaging material. First to market in November 2019 was Woork, an organic and compostable wooden cap which replaces the standard plastic interior with organic cork and dispenses with the need for glue. Since its launch, the concept has been picked up by several brands including Loewe Perfumes, which deployed the technology for its recently-launched wooden Fragrance To Go case. More recently, Pujolasos introduced Woon, a monomaterial wooden cap with the thread carved directly into the wood, again dispensing with the need for a plastic inner and Woodle, the first wooden cap with a removable plastic insert for easy separation and disposal at end of life. Indeed, monomaterial wood caps are a popular launch theme, with droppers specialist Virospack claiming to be the first company to achieve a
January 2021 37
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
