NEWS WORLD
ECHA’s SEAC announces ‘landmark’
microplastics restriction opinion EUROPE The European Chemicals Agency’s Committee for Socio- economic Analysis (SEAC) has adopted its opinion on a landmark restriction proposal, which would ban microplastics in products including cosmetics. The ban could prevent the release of 500,000 tonnes of microplastics into the environment over 20 years; it will cover polymers that are less than 5mm in size, solid, particulate, insoluble and non-biodegradable.
The adoption of SEAC’s opinion follows an earlier opinion by the Committee for Risk Assessment (RAC) in June 2020. Both
committees concluded that an EU-wide restriction under the EU’s chemicals legislation REACH would be the most appropriate means to address the risks of microplastics. SEAC also concluded on the expected benefits and costs to society of the proposal.
The next step will involve ECHA sending the opinions
and its restriction proposal to the European
Commission. Restrictions under REACH are proposed by the Commission, voted by the EU Member States in the REACH Committee and scrutinised by the Council and the European Parliament.
NATRUE updates standard to make certification clearer for consumers
Morphe owner & Emma Chamberlain launch Bad Habit
US Forma Brands, the parent company of Morphe, has teamed up with ‘uncool-cool girl’ influencer and entrepreneur Emma Chamberlain to launch a new skin care line, Bad Habit. Chamberlain takes on the role of Brand Ambassador and Creative Director for Bad Habit, which is available via Ulta and Morphe. California-born
Chamberlain found fame via YouTube for her distinctive editing style. And the Bad Habit label channels Chamberlain’s own personal brand with its positioning, stating: “Real life is messy, and you don’t have to be good all the time to have good skin all the time.”
10 January 2021
BELGIUM The NATRUE standard for natural and organic cosmetics and cosmetic raw materials has updated its criteria. To make things more digestible for consumers, NATRUE has streamlined its three certification levels to two: natural or organic. In line with this, the body has also adapted its formulation requirements.
New finished products will be certified as either ‘natural’ or ‘organic’, while
products certified under the soon to be phased out ‘natural with organic portion’ can still be identified as such until the product’s certification expires. NATRUE has also stressed the importance of providing clearer labelling and claims for consumers to avoid misleading them and has revised its Label Usage Guidelines for using the NATRUE label on certified products.
BEAUTY OWNER PZ CUSSONS GROWS NO-DEFORESTATION COMMITMENT
UK PZ Cussons has extended its no-deforestation commitment. The Carex owner expanded its promise that no deforestation would take place for palm oil sourcing to include pulp and paper. “We are extremely excited to start to apply what we
have learnt on our palm oil journey to our paper and cardboard supply chain,” said Neill Craigie, PZ Cussons’ Regional Manager. “We know that gaining full transparency of our supply chain is critical to sector transformation.” Today, the group supports the Forest Conservation
Fund and invests in three conservation projects in Indonesia to help secure forests’ biodiversity.
IN BRIEF
KKW BEAUTY Cosmetics owner Coty has completed its purchase of a 20% stake in Kim Kardashian West’s KKW Beauty brand. The deal, which fetched US$200m, estimating the brand to be worth $1bn, will give Coty overall responsibility for KKW Beauty’s development of skin, hair and personal care products, as well as its nail portfolio.
“Kim shares our true passion for beauty products and this acquisition allows us to leverage our respective strengths for mutual benefit and value creation,” said Sue Y Nabi, Coty’s CEO. “I look forward to working closely with Kim and her team, and I’m excited by everything we will achieve together.” Coty also confirmed that KKW Beauty’s skin care line is on track to launch in fiscal year 2022.
THE AVON COMPANY The North American business Avon has rebranded from New Avon to The Avon Company in an attempt to boost its brand story. The Avon Company has been struggling in recent years, with the American division sold to private equity company Cerberus in 2016 and sold on again to LG in April 2019. It operates as a separate entity to the global Avon brand; Natura & Co, the owner of The Body Shop and Aesop, purchased Avon Products in May 2019 as part of a US$2bn deal. The Avon Company rebrand is said to reflect its “unique and singular history as America’s first and leading social selling beauty company”. The former name, New
Avon, is said to have been a by-product of corporate restructuring following the separation of the US, Canada and Puerto Rico business from the global Avon Products, which operates from London, UK.
cosmeticsbusiness.com
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