GRINDS MY GEARS
1
even their own staff. My cousin works for Apple and I can assure you there is no such thing as ‘mate’s rates or ‘family discounts.’ Instead, brands like Apple spend a shed load of money building brand loyalty and desirability and their retailers offer fi nance, service deals and extras packages to make the sale. Not rocket science really. And do we really need a breakaway
retailer association just because the smaller retailers don’t like the buying power of the bigger retailers? No we don’t. Dividing a market doesn’t help anyone – coming together around a table, supporting your long established trade association (over 40 years now) who already has signifi cant benefi ts to offer retailers, and airing your views and concerns to the manufacturers that you buy from is the way forward. Leave the egos at the door and be brutally honest. People will listen. Platitudes and Self Promotion. Whilst I love the idea that this magazine has opened up some hugely important discussion points for us all to consider, I do fi nd it amusing when I read some
www.tandgmagazine.com
reader responses that are blatantly written as a vehicle for saying the right thing to get in front of an audience to promote themselves. If you read between the lines there is no depth or substance to the content and in fairness, the writer should have just been asked to take out a full page advert. People might well criticise me for being hypercritical because isn’t that what I am doing right now? May be yes, maybe no. But what I am doing is not promising to wave a magic wand to make it all better - far from it. I can promise you though that as the ATA, we make of point of promoting something when we have actually DELIVERED it and not boring you senseless with constant press releases with empty content. What many of you don’t realise is that behind the scenes, cleverer Board Directors and members than me are working at infl uencing change at high levels, trying to engage the market into pulling together for the good of the sport and working with a number of organisations to
drive participation and awareness of this wonderful sport of angling to the general public. But we need help. Don’t just sit on the side-lines and moan and whinge about what we are doing wrong, join in and have your say. One of my favourite phrases comes from a fellow colleague at Bauer who some of you will remember, Phil Wicks, who always used to say ‘you’ve got to be in it to win it.’
ANGLING TRADES ASSOCIATION T 07767 371802 E
naidre@anglingtradesassociation.com W
www.anglingtradesassociation.com
Editor: Got something on your chest that you really want to shout about? T&G is here for you. Drop us a line by email at:
nick&
tandgmagazine.com
Or call Nick on - 07967 507 996 and tell him on the phone… it’s often easier that way!
June 2018 | Tackle & Guns | 57
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