PRODUCT FEATURE


roof, with each disc partially obstructed by the “building”. The most challenging shot comes in the way of the front door, the hole to shoot through


to re-set the fi rst. For specifi c training for rabbit, pigeon and crow, the Gr8fun Kill Zone targets are perfect. They are different because the target


The airgun pellet market is huge, but the airgun target market is often overlooked. Retailers can earn a good margin from targets, and by including them in a combination kit with the rifl e and other accessories, businesses can ensure they earn the best possible margin and add value to other products.


is very small and will be diffi cult for any shooter to hit. For customers who want an airgun to tackle a certain pest, be it pigeon, rat or other, there are specifi c targets designed to help train the shooter. Not only do these targets look realistic in the silhouette shape of the species, they can also be re-set once shot without the need to leave your position. This is usually administered either by a resetting pull-cord, or a fun second disc target to hit


to hit is placed in the actual kill zone areas of the pest. The fi rst target to hit is a head shot, with a second heart shot target to hit to reset the fi rst target. They train the user to aim and hit the target in the most humane way possible. The airgun pellet market is huge, but the airgun target market is often overlooked. Retailers can earn a good margin from targets, and by including them in a combination kit with the rifl e and other


accessories, businesses can ensure they earn the best possible margin and add value to other products. In an age where retailers are having to work harder to offer something different from the competition, airgun targets could be where extra sales are won or lost. It is often taught in retail business these days to “sell the experience, not the product”. If a customer can visit your shop and shoot some targets, they are more likely to purchase the product from you on the spot. By adding that fun element, the customer is more likely to return too with their son/ daughter/mate from the offi ce. The targets mentioned in this piece are just the tip of a very large iceberg and many more are available. Wholesaler John Rothery Wholesale offers many of the more popular targets from brands such as Bisley, Air Arms, Umarex, Birchwood Casey, Gr8fun and Firebird. The complete range can be seen at www.bisley-uk.com or in their ever-growing trade catalogue.


ROTHERY WHOLESALE T 0239 2245350 E sales@bisley-uk.com W www.bisley-uk.com


Quality & performance since 1857


Kill Zone Bunny Gr8fun Fun House


Designed and built in Britain


Firebird Exploding Targets


reubenheaton.com Chalk Targets www.tandgmagazine.com


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