NEWS


T&G Show On Target


Exhibitors realising that the show is all about actually writing business and planning their booths accordingly


W


ith just under four months to go before the T&G Trade Show,


things are beginning to hot up. The event is set to take place on the 7th – 8th October, 2018, at the Stoneleigh National Agricultural Centre. “Enquiries are still coming in on an almost daily basis,” says T&G publisher, Nick Marlow. “What is really interesting is that in the past few weeks some of the bigger players in both the shooting and fi shing trades have called me up


accountants are beginning to plough their own furrow by increasingly putting their eggs in to one basket. Whether they are right to do this or not remains to be seen, but the further they go down this route the harder it will become to win back the confi dence of the smaller dealer network that makes up the lifeblood of both these trades.”


Nick is pleased with the response so


far. The show is shaping up to be a class event where dealers can do business with the right companies. “Exhibitors are beginning to share my vision with this event,” he adds. “This isn’t about putting together expensive stands and saying ‘look


at me’ – this is about supporting your dealer network and giving them the deals that they need to survive through the winter.


for meetings. These are companies that have either never exhibited at the show before, or ones that initially said they were not interested when I fi rst announced the event. “We all know that the retail landscape is changing rapidly – which may well be swaying their decisions about the event.


“It is rapidly becoming apparent that those that brands that ‘support their dealer network’ are the ones that are beginning to reap rewards. “Those fi rms that are run by


34 | Tackle & Guns | June 2018


“It’s about a clever mix of show deals and new products that will drive custom for your dealers throughout the Autumn and Winter months. “And it’s a show for the smaller players – the ones that cannot afford their own trade shows and more importantly for the dealers – those brands that they can actually make money on.”


TACKLE & GUNS SHOW T 07967 507996 E nick@tandgmagazine.com W www.tandgmagazine.com


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