COLLETT CONTROVERSIAL 2
there are millions of old bikes in circulation and they are all usable. Is that any dissimilar to airguns, rods, reels, shotguns? I think not… So when the pictured ad appeared on my Bookface timeline (it’s from Evans Cycles – a large chain of cycling shops)… it hit me like a cannonball. We’re all trying to sell more product, but as soon as we do sell it, invariably a second customer is lost as he or she buys a used airgun/ set of rods/rifl e whatever via a friend, eBay, a second hand shop or some other medium. Today’s retail world is increasingly dominated by price. The days of repeat business by offering excellent service are diminishing. Thankfully they’re not totally gone but who knows how long it will last. So, here’s an idea – what if we made an effort to remove some of the excess product out there? If we could remove some of the millions of airguns, fi shing rods and to some extent shotguns and rifl es out of circulation then we would all benefi t. There would be no losers. So what if… what if instead of
trade, there could be a better way of doing things?
And then it hit me… strangely, in the way of an advert on social media! You see, the cycling industry shares many things in common with the tackle and gun trade in the UK at all levels.
There are many suppliers and the majority of product is imported. There are also many independent stores and a few high profi le chains. They face the same issues as us too – supply generally outstrips demand.
But what strikes me, as the biggest similarity of them all is this:
offering an X per cent discount for a new product, we offered a trade in scheme offering a discount on the surrender of said product. Now before all the negatives get spouted about this – I am not talking about a wholesale destruction of the second hand market. This is more a way of removing some of those older products from the market. And this is not about stopping new blood coming into shooting and fi shing either. Yes, many newbies start by buying used shooting and fi shing equipment – but as we all know, many of the newer products on the market today are superb – far surpassing the quality of some of the older second-hand products. And they’re cheaper too. I don’t profess to know the right mechanism for this, but I know a lot of you will know… over to you!
3
What do you think? Does it make any sense to keep feeding the second hand market, or is it time to remove some of the surplus? We’d love to hear your views on this controversial subject, whether you agree or disagree. Drop us a line at:
nick@tandgmagazine.com www.tandgmagazine.com June 2018 | Tackle & Guns | 55
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