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develop the demand for British dairy products and invest in promotion both at home and in target export markets. “We need to pursue sustainable growth, be market led rather than production led and develop strategies to grow in value as well as volume. If we can make a bigger cake, then there will be more of a share for everyone.”
He also emphasised the importance of educating the next generation of consumers. “There is a much lower level of demand from the younger generation of consumers now than there used to be. We are not consuming as much dairy as we did and this is a demographic time bomb that will take away demand. We have lacklustre promotion in the UK. If we can’t get off our backsides and do something about this we are in dire straights.”
David Dobbin, boss of Northern Ireland’s United Dairy Farmers co-operative and chairman of Dairy UK.
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