Industry News


Mend Our Mountainscampaign raises £100,000


A


campaign to fund eight urgent upland repair projects on some of Britain’s most iconic peaks has become the most successful crowdfunding


appeal for mountain paths ever, reaching its target of £100,000. Thanks to more than 2500 pledges to the Mend Our


Mountains campaign led by the British Mountaineering Council (BMC), a total of £103,832 has been raised on Crowdfunder. Working with eight national parks, the campaign will


fund repairs to damaged paths on some of Britain’s most popular peaks, including Snowdon, Scafell Pike, Ingleborough, Kinder Scout and part of the Brecon Beacons Horseshoe, as well as contribute towards vital repairs to moorland on Dartmoor, Exmoor and the North York Moors. The campaign, which launched on 14 March, got off to a


flying start with £22,000 raised in the first week. Pledgers were able to bag some fantastic rewards including days out with outdoor experts and celebs including top climber Steve McClure and comedian Ed Byrne. Mend Our Mountains also grabbed the attention of the national media, including the Times, BBC Breakfast News and Radio 5 Live, which helped boost momentum. With interest still running high, an extra week was added to the campaign to make sure no-one missed out on pledging.


The overall ‘UK


Wide’ Mend Our Mountains fund brought in £36,490, smashing the original £20,000 target. Mend the Lake District, Mend Snowdonia, Mend the Peak District and Mend the Yorkshire Dales all sailed past their £10,000 target. The UK Wide fund will be distributed between all eight national parks involved, helping the projects which didn’t meet the adventurous £10,000 targets. BMC hill walking officer Carey Davies said: “We want to


say a huge thank you to everyone who has donated and supported Mend Our Mountains. The response to the campaign shows the depth of affection which many walkers, climbers and outdoor users feel for the environment and their willingness to chip in voluntarily to help maintain it. “Mend Our Mountains has highlighted the pressure which many national parks and public bodies are under due to cuts and squeezed budgets. But it isn’t just about the money – it’s also about raising awareness of the need to look after our landscapes. These hills are ours to climb and ours to care for.”


Bogs sponsors dogs


footwear company – has struck a deal with Search and Rescue Dogs Association (Sarda) to provide the UK-team with BOGS Blaze hi boot with an insulation rating of -40°C. Steve Ward, operational search dog training coordinator of Sarda said: “Long days in the cold and wet training and assessing mountain rescue search dogs can leave our feet numb with the cold. Bogs are renowned for their insulating properties and technical detail. They make the perfect partner for our training days.” The deal which will see Sarda dog handlers kitted out in BOGS


B


wellies will run for a minimum of 12 months. Sadly BOGS don’t make wellies for dogs though. Bad luck Belle (pictured here with her handler Andy Colau). For more BOGS information visit www.bogsfootwear.co.uk


OGS Footwear, the US functional


S


Royal seal of approval


AFEJAWZ has been commissioned


by the Prince of Bahrain, HH Sheikh Khalid Bin Hamad Al Khalifa and the country's mixed martial arts (MMA) team to produce customed made mouthguards. The 'Custom Series' mouthguards will feature the


MMA team's logo. "Having passionately invested in the quality of


our custom-fit mouthguards, we are very proud to have achieved the seal of approval from HH Sheikh Khalid and one of the most prominent teams in mixed martial arts, Team KHK," said George Dyer, co- founder of SAFEJAWZ. "We're looking forward to following HH Sheikh


Khalid as he embarks on his own MMA journey, and one thing we know for sure, is that the people of Bahrain can rest assured his good looks will remain intact.” SAFEJAWZ Custom Series mouthguards are


currently available exclusively from www.themouthguardshop.com


People


ISPO Beijing and ISPO Shanghai have a new exhibition director. From April, 33-year-old


Elena Jasper will take over the Munich-based exhibition director role for ISPO Beijing and Shanghai.


Berghaus has appointed Karen Williams as head of product. She will be responsible for overseeing all areas of product management, design and development for the brand. She previously worked with The North Face in Europe.


Roman Stepek (right), CEO and partner of Swiss premium ski- wear brand, Mountain Force, has retired as


CEO and is selling his shareholding to his partners. Werner Matzner (left), CFO and partner takes over as CEO for the time being..


Patagonia has announced Lisa Douglas as its new enviro and marketing coordinator for the UK and Ireland. She joins Patagonia from the sailing outerwear brand Henri Lloyd.


Rosker, distributor of outdoor brands such as Fjällräven, Primus and Brunton, has appointed Jez Portman


as new area sales manager for the north of England, part of the Midlands and Ireland.


Vista Outdoor has made two appointments. President of the eyewear & sport


protection business unit, Olivier Ciaravino said Juliette Delarue- Quairel is the new global sports marketing and communications manager for Bollé Cébé and Serengeti brands and Tove Fritzel is global product line manager snow and cycling helmets for the Bollé brand.


6 •www.sgboutdoor.co.uk


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