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Industry –Show preview


How does KORS save you time and money? Consider the following: • KORS offers time with key technical suppliers of equipment, backpacks, footwear, tents and accessories at the right point in your buying calendar


• Key exhibitors offer show-only pre season discounts


• Quality time with people and products – something that’s not always possible at international shows


• A ‘one stop shop’ for the UK’s best quality suppliers, with over 100 premium brands represented at the show


• The KORS tent show features the latest designs from leading technical brands


• And of course a proper, relaxed social evening - a chance to get together with old friends and new.


Climbing, Beta Climbing Designs, Bramwell International, Mountain Boot Company, Ardblair Sports Importers, Lifemarque, Beyond Hope, Hi-Tec Sports, DMM, Black Diamond, Five Ten and Boreal.


Visitors to this year’s KORS and ROKS shows in Kendal will find their trip made easier, thanks to the joint initiative between the OIA and the two shows. The curse of Kendal’s complex traffic system can make moving between the venues problematic, so for the second year a shuttle bus will be linking the two shows, making hourly trips between KORS and ROKS.


The KORS party on the Tuesday night offers the chance to get together with old friends and new.


This year’s KORS Seminar, on Tuesday 26 July at 1.00pm, is ‘Building


Community: Social Media for Independent Retailers’ with Chris Lines from Right Lines Communications. This is a focused seminar aimed at independent retailers, but with relevance to anyone in the outdoor trade. To succeed in today’s environment, retailers need to understand how to build a sense of community and identity about their business, a personality that reaches out to the customer and engages them. Social media is the perfect solution to this, however many independents find it hard to get started, believing that it takes a lot of effort and their time is better invested elsewhere. Chris will share ideas and strategies for building social media presence and engagement.


Further KORS information and news at kors.org.uk, and on the new KORS facebook page.


www.sgboutdoor.co.uk • 25


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