Feature - ISPO Review


Outdoor shines at ISPO


More than 80,000 industry professionals from 120 countries visited ISPO Munich the end of January, which saw a marked increase in exhibitors in the Outdoor market.


opening to closure. There was a distinct international feel to the show with as many as 87 per cent of visitors coming from other countries. Among them were plenty of UK visitors including outdoor enthusiasts, exhibitors and a large contingent of press. According to the organisers of ISPO Munich visitor numbers


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increased from Italy, Switzerland and Austria, while there was also a large number of visitors from Russia and the Ukraine. The number of exhibitors also increased from 2,585 to 2,645 at


this year’s event but the biggest increase in the number of exhibitors were in the Health & Fitness and Outdoor sectors. As expected, exhibitors stepped up their game in terms of innovation, new technology and sustainability of the products. (See Pg 16) Klaus Dittrich, CEO and Chairman of Messe München, comments: “Following the challenging pre-Christmas sales the mood was definitely better than expected. The plethora of innovations and new products presented at ISPO Munich further


10 •www.sgboutdoor.co.uk


he entire 180,000 square meters of exhibition space, covering 16 exhibition halls, was fully booked and the three dedicated Outdoor halls were jam packed from


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