Industry News
EOCA at ISPO– Celebrating 10 Years of Conservation
Association (EOCA) began its 10th anniversary year in style at ISPO Munich at the end of January, by raising nearly €7,000. The association hosted an after work
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get together while members organised other fun and fundraising activities to mark the occasion. Since EOCA was founded, €1.8 million has been raised and spent on conservation by the Association. This money, raised from and by member companies all operating in the European outdoor industry, has funded conservation projects in 36 different countries around the world, and made a real difference to many landscapes, habitats and local communities. Twenty EOCA members donated gear
to the EOCA Conservation Fundraiser, held everyday on the EOCA stand. In addition, the Scandinavian Outdoor Group and Goal Zero collected further funds for the Association during happy
he European Outdoor Conservation
hours they hosted during the show. In total, €6,786 was raised during the four days of the show.
EOCA general managers
welcomed Hilleberg Tents into membership during the show, and Kutupayisi Teks – a Turkish distributor – soon after. Lisa Nilsson from Hilleberg said: “We are excited to work with EOCA and its many members, to put back into the great outdoors which we are so passionate about.” On the final day of the show, EOCA
received ISPO’s Medal of Performance in recognition of the Association’s longstanding support and successful cooperation and partnership with ISPO and businesses in the European outdoor industry. Catherine Savidge, joint general manager of EOCA said: “ISPO 16 was great success for EOCA. We are very grateful to members who yet again stepped up to raise money at the show for conservation of threatened environments and habitats in the great outdoors.”
Hydro Flaskacquired by Helen of Troy
performance, insulated stainless steel flasks has announced it will be acquired by a subsidiary of Helen of Troy, a global consumer products company. In 2015, Hydro Flask landed
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on the Inc. 500 List of Fastest-Growing Private Companies for a second year in a row, was named as one of Portland Business Journal’s Fastest-Growing Private 100 Companies in Oregon and was named REI’s Action Sports Vendor Partner of the Year. Hydro Flask’s new mother-company will help speed up the creation of Hydro Flask’s new European headquarters in Switzerland, as well accelerating the growth of the required
infrastructure in Europe. “Our team is thrilled to join the ranks of Helen of Troy’s smart and creative brands,” said Scott Allan, Hydro Flask president and CEO. “This offers us an opportunity for continued growth and industry leadership.” “Outdoor enthusiasts love Hydro
Flask’s products. The company is led by a group of passionate end users, who we look forward to working with,” said Helen of Troy CEO Julien Mininberg.
www.sgboutdoor.co.uk • 5
ydro Flask, the award-winning specialist in high-
OUTDOOR-SHOW.COM
FRIEDRICHSHAFEN, GERMANY
JULY 13-16 2016
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