FISHING POND
Is there anything more rejuvenating than a day fishing at a freshly filled pond? Cast your reel from our pier, and watch your worries float away.
BARN
Do you love animals? Our barn houses a variety of community farm animals.
PUTTING GREEN
Need to work on your short game? Grab your putter and hit the green.
PLAYGROUND We'll provide the swing-set and slide, but you and your little ones will make the memories.
GAZEBO Sit outside and gather with others at our Gazebo.
DINING ROOM PATIO
If the day is too
beautiful to dine inside, enjoy your meal at our dining room patio.
CROP GARDEN Fresh fruit and vegetables grown here!
SCENIC WALKING PATH Enjoy an evening stroll through our gorgeous campus with our comfortable, paved walking path.
BOCCE COURT Round up some of your friends and get a game of bocce going!
RAISED GARDEN If you have a green thumb, our botanical raised garden is perfect for your next set of flowers, herbs, or spices.
GREEN HOUSE We make sure all our plants have the opportunity to flourish in the most favorable conditions.
SUNRISE/SUNSET PATIO
Enjoy nature’s beauty from our Sunset/Sunrise Patio equipped with seating and shade umbrellas.
COURTYARD If you need a breath of fresh air, our spacious, landscaped courtyard is a fantastic area to sit. Even during the evening time, as we make sure to keep it well lit.
Special Moments at the Playground for Grandchildren We understand that many of our residents love spending time with their grandchildren. That's why we have several playgrounds on site that are specifically designed for young children. From swingsets to slides, there's something for every grandchild to enjoy. And the best part is that the grandparents get to watch from the comfort of the side- line benches! At Summerfield Senior Living Community, making memories is at the top of the priority list and that’s why they provide their residents and their families with interactive experiences that everyone can enjoy. This approach has
proven to be a very effective way to corner the market and gain a competitive edge. From the fishing pond and golf putting greens to the maintained farm crops and playgrounds for grandchildren, there's something for everyone at this new community.
So what can you do to set your community apart from the competition? Your community needs to have a special angle—a compelling value proposition—to stand apart from your competition. This is how you prove to future residents and their families that your solution is the right one. To be clear, that doesn’t just mean your pric-
es instead, think of gaining a competitive advantage as what makes you different and better than the competition in the minds of your residents and their families. To put things into perspective, think about the companies you purchase from regularly. There’s a reason you choose to keep going back, whether that competitive edge is something as simple as proximity or pricing, or something more complex like building memories. At the end of the day, your community must achieve a competitive edge, and when it does, the investment will seriously pay off, like it has for Summerfield Senior Living at Gulfport.
NOVEMBER/DECEMBER 2022
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