User experiences


SAS claims more than 200 financial services clients for its risk systems.


A lot of the users are long-standing. For instance, Zürcher


Kantonalbank (ZKB), the third largest bank in Switzerland, began its relationship with SAS in June 1995 with credit risk, market risk, and reporting and analysis tools. The establishment of the SAS risk reporting application was the final step of a 30-month risk management project. SAS is now integrated in ZKB’s central control system, with an access control system governing its central data store. There was expansion into Asia, as reflected in a relatively early deal, in November 2002, at Kookmin Bank in South Korea. It became the first in the country to comply with Basel II and integrate credit risk management procedures, claimed Donald MacKenzie, the bank’s CRO. It used the SAS Credit Risk Management tool to achieve this. Other banks in the country, including Woori Bank, followed. IIB Bank in Ireland (which became KBC Bank Ireland, a wholly owned subsidiary of Belgium-based KBC) was looking to implement a solution around Basel II in its home loans division. It signed with SAS in August 2003. By using SAS Risk Management for Banking, Tony Barnes, head of IIB’s programme office, said the bank has been able to release capital assets to the degree that the outlay has had ‘a very short payback period’.


One of the early Asian adopters of SAS technology was Malaysian institution, EON Bank Group. SAS claims it has been a customer since 1983. Fast forward to July 2008, and the bank was looking to consolidate multiple data sources around its credit risk operations as part of its five-year SAS-based Project Quantum Leap. This involved the implementation of integrated banking intelligence solutions from SAS with the aim of improving the structure, control and consistency of its data landscape and organisation across various business units. As part of this project it took SAS Credit Risk Management for Banking to help create new risk models and improve its customer segmentation. The bank claimed it had managed to decrease its credit losses as a direct result of the deployment of this system.


In December 2008, not even the offer of a free version of


Temenos’ T-Risk could dissuade Pakistan’s Allied Bank from taking SAS’s risk management tools to replace the Swiss vendor’s offering. After an 18-month search, Allied Bank, one Pakistan’s largest banks, with over 700 branches, started


implementing SAS enterprise risk management system, customer intelligence software and business intelligence server. SAS beat off competition from Sungard, SAP and Oracle Reveleus.


In May 2009, HSBC announced that SAS Fraud Management (a solution it had first developed, launched and rolled out with SAS, via HSBC in the US, in October 2007) had also gone live across Europe and Asia Pacific, with Hong Kong, Philippines, Singapore, Thailand, Macau, Brunei and Sri Lanka using it for all their credit card transactions. HSBC UK, including First Direct and M&S Money, also had the solution to cover all UK credit and debit cards. An upgraded version went live across HSBC’s Asia ops in June 2011. This included an API to deliver alerts for key products and channels, including ACH, wire, phone and internet banking, and broker surveillance. July 2009 saw SAS move into Africa with Firstbank of


Nigeria, which selected the vendor’s full risk management suite. The bank was mainly looking for compliance (particularly with Basel II), but also wanted help managing risk, transparency and control within its data. SAS was assisted by its local partner, Resourcery Nigeria, in deploying the analytics-based regulatory risk solution in the bank. A month later, SAS won a deal at Volvofinans, which


provided finance for products marketed by the Volvo car company in Sweden. In 2008, two business units, Volvofinans Account and Volvofinans, merged to become Volvofinans Bank. In addition to SAS Credit Scoring for Banking and SAS Credit Risk Management for Banking, Volvofinans purchased SAS Enterprise BI Server, SAS Enterprise Data Integration Server, SAS Marketing Automation, SAS Financial Management and SAS Anti-Money Laundering. Before SAS, the company had different systems from two companies. In 2010, a new customer was Israel’s Bank Leumi. The institution had decided to develop its own commercial and corporate credit risk methodology and created a system around the joint analysis of credit risk and portfolio management data. It had been looking for a solution since January 2009. ‘Finding the requisite technology was not straightforward,’ admitted Boaz Galinson, head of Bank Leumi’s credit risk modelling and measurement group. ‘No system on the market met all the generic requirements for both credit rating and portfolio management, let alone those specific to Bank Leumi.’ However, after a year’s search, it signed in early 2010 for SAS Credit Scoring for Banking, and SAS Credit Risk for Banking products.


As part of the package, Bank Leumi, opted for a Risk Management Systems & Suppliers Report | www.ibsintelligence.com 127


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