Head office: 100 SAS Campus Drive, Cary, NC 27513-2414, US Tel: +1 919 677 8000 Email:
info.uk@
suk.sas.com Other offices: Worldwide Contacts: see website for local contact (
sas.com/offices) Website:
www.sas.com Twitter: @SASsoftware Founded: 1976 Ownership: Private Number of staff: 14,175+
Growth
With gathering momentum amongst the business community for analytics software, by 1978 SAS had 21 employees and 600 customer sites. The following year it opened its first subsidiary, SAS Software Limited, in the UK and had granted its first overseas software licence, to Databank Systems of New Zealand, a shared services unit set up by a consortium of competing banks in the country (it was later sold to EDS). By the turn of the decade, SAS had expanded its geographic boundaries, opening new offices on four continents and a number of US regional sales offices. By the end of the 1980s, SAS had nearly 1500 employees worldwide. Throughout the 1990s, this workforce grew to more than 7000, with employees on every continent, in every major US city and in all the main international commercial centres. SAS has not been overly led by non-organic growth, but in 2002 it did buy the business knowledge portal,
BetterManagement.com (its content is now within the ‘Insights Center’ on the SAS website). The following year, in the retail sector it bought Marketmax (a provider of retail planning and profit optimisation software for retailers and suppliers). In the risk management space, it acquired Canada-
Technology
In the early days of the SAS system, its Fortran-based programs were stored on punchcards. Base SAS consisted of about 300,000 lines of code, producing more than 150 boxes of cards (making a 13-metre high tower, if so inclined). By 1979, SAS software had been adapted to run under IBM’s VM/CMS mainframe-based virtual machine operating system. In 1980, SAS released its groundbreaking (at the time) SAS/Graph visualising software and SAS/ETS modelling, forecasting and planning software. Both applications are current, although
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based commodity trading and risk management technology vendor, Risk Advisory. In 2008 it bought privately held US- based Teragram, a natural language processing and advanced linguistic technology vendor. June 2010 saw SAS acquire privately-held intelligence management solutions provider, Memex. Goodnight described the deal with the Scotland-based firm as ‘a key element of our global initiative to enhance our law enforcement, criminal justice, homeland security and intelligence offerings’. In February of the following year, SAS turned its attentions to US marketing resource management platform vendor, Assetlink, and its offices in the US, India, Switzerland and Australia. SAS has itself been the subject of speculation about
potential suitors (but no actual offers), Forrester Research, for example, hinting at the likes of Oracle, Hewlett-Packard or global data management giant, EMC. But Goodnight is on record as saying he does not want someone ‘to come in and slash and burn and get rid of happy employees’. Acquisitions, he said, ‘have nothing to do with innovation and creativity. It’s adding numbers to the bottom line so the CEO looks better’. SAS is seemingly in a good position to resist any such advances, being profitable, having no debt, and not having to answer to outside investors.
obviously updated. As the 1980s progressed, SAS adapted its software to
operate on IBM DOS as part of an ongoing strategy to make it run with a wide range of operating systems. Indeed, in the early 1980s, SAS set about rewriting a large part of its code, aiming for increased portability. As a result, it was able to run on several minicomputer manufacturers’ operating systems and hardware including AOS/VS, VAX/VMS, and PRIMOS. With the advance of PCs from the mid-1980s, SAS acknowledged that its several million lines of code would push most of these to their limits and so SAS was rewritten once
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