INDUSTRY INSIDER | COSMECEUTICALS | Clearly,


there is no one size fits all skin care range. Different


patients are willing to accept a


different level of side effects, often based on their lifestyle, career, and age.


Different patients are willing to accept a different


level of side effects, often based on their lifestyle, career, and age. Their degree of motivation and commitment is also a factor. In the crowded professional skin care market, where there are many science-based brands to choose from, most practices now carry products from several brands to have a cross section of reliable and effective formulas at all price points for their patients. By offering a carefully selected combination of products, skin care professionals can provide the special expertise that consumers cannot get online or at the mall. ‘For my older group of patients who want effective anti-


ageing products, and are interested in the mechanism of action, effectiveness, and potential for unwanted effects, I carry two lines with some science-based studies. One is for patients without sensitive skin that contains growth factors, antioxidants, barrier repair ingredients, retinol, and physical sun protection with zinc oxide, titanium dioxide and iron oxide. I also carry a hypoallergenic line with the same type of ingredients,’ says Dr. Perez. An indepth understanding of skin physiology and the


science of skin care is what sets physicians and skin care professionals apart from the high pressure sales people found at cosmetic counters. ‘As dermatologists we are able to tailor our skin care recommendations based on the individual patient’s issues and skin type. We have a choice of wonderful ingredients that can be combined to give each patient their healthiest skin. We have the expertise to recommend the right formulations, the correct order in which to apply products, and which to use when,’ says Dr. Berson. She recently began using RegimenMD™, The Doctor’s Dispensing Network, to ensure that her patients can continue using the skin care routine she has specifically chosen for them by replenishing online.


WHAT’S NEW


 ZO® Skin Health Offects® Correct and Conceal Acne Treatment Combines the benefits of potent acne agents with color correction in one convenient easy to use wand


 Skinceuticals® Triple Lipid Restore 2-4-2 Offers potent lipid replenishment with a novel combination of ceramides, cholesterol and fatty acids in a light textured cream


Best sellers Although every practice caters to a specific patient segment with a unique set of personal preferences, there are some common themes to be found in the types of products that tend to fly off the office shelves. If the physicians, aestheticians, and nurses are passionate about the products they feature, patients will also be more inclined to take their recommendations on board. They want to know what their doctor uses on his or her own skin and why. That kind of personal recommendation goes a long way. Sunscreens are a


 Defenage® Cosmeceuticals 24/7 Barrier Repair Cream A new range based on patented Age Repair Defensins™ that are naturally-occurring skin repairing peptides


 NeoStrata® SKIN ACTIVE Retinol + NAG Complex Formulated with time-released microencapsulated Retinol and NeoGlucosamine® to help build natural collagen


16 


perennial favorite and one that patients will seek the advice of a healthcare professional to get some clarity on what they should be using. Dr. Desai recommends EltaMD sunscreens, particularly EltaMD® UV Clear Broad Spectrum SPF46 and UV


January/February 2016 | prime-journal.com


Aero Broad Spectrum SPF 45 which is a spray. According to Dr. Perez, ‘My best sellers by far


are Medical Skin Barrier Repair from Epionce, Tizo3 by Fallene, TNS by SkinMedica, and oral Viviscal® Professional.’ Dr. Waldorf’s most popular products include


EltaMD UV Clear Broad Spectum SPF46, Neostrata® Skin Science Exfoliating Cleanser and Skin Science Cellular Restoration, Blue Lizard Sport Australian Sunscreen, Avene®


Trixera Emollient Cream, Colorescience Sunforgettable Primer, and Colorescience Sunforgettable Mineral Sunscreen. Dr. Baumann, who has developed a unique franchise


platform to physicians called Skin Type Solutions®, has the benefit of testing a wide range of products. ‘We analyzed the 50 doctors’ offices in the STS Franchise system, and the bestselling products are Zerafite® Soothing and Calming Cream that contains MLE technology to add lipids to the skin, SkinMedica 0.25% Retinol and EltaMD UV Physical Broad Spectrum SPF41.’ She continues, ‘It is important to note that every


ingredient in a product matters and every product in the regimen plays a role. Regimens should be carefully designed and products should be used in the correct order because ingredients interact with each other, which can affect efficacy, side effects, and penetration. It is a different mindset to think about regimens in their entirety rather than individual products alone. Instead of saying, “What is the best skin lightening product?,” we should be asking, “What is the best skin lighting regimen?.” Through our Skin Type Solutions® Franchise System we are teaching doctors and their staff how to think this way.’


Conclusion The professional skin care industry is a giant with no signs of slowing down. An increased awareness of healthy skin, the surge in widespread wellness lifestyles and the continual development of new technology, are all fueling new opportunities for physician dispensing and the professional skin care and cosmetics market. If you are not yet selling an edited selection of cosmeceutical-grade products in your practice, there has never been a better time to investigate the myriad of options available.


Resources Aveneusa.com; Colorescience.com; Defenage.


com; Eltamd.com; Epionce.com; Heliocare.com; Neostrata. com; PCAskin.com; RegimenMD.com; Skinmedica.com; Skinceuticals.com; STSfranchise.com; Tizofusion.com; Viviscal.com; Zoskinhealth.com


Reference


1. The Kline Group. Top Three Drivers of the Global Natural Personal Care Market. Parsippany, NJ, USA: August 2015. Available at: http://www. klinegroup.com/blogs/index.php/2015/08/27/top-three-drivers-of-the- global-natural-personal-care-market/ (last accessed 14 January 2016)


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