INDUSTRY INSIDER | COSMECEUTICALS |
COSMECEUTICALS
Cosmetic dermatologists weigh in on what’s trending in skin care and what their patients are buying
2016 T
WENDY LEWIS is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 11 books, and Founder/ Editor-in-Chief of www.
beautyinthebag.com. She is a contributor to a number of trade and consumer publications in the USA and Europe.
contact
wl@wlbeauty.com 12
HE GLOBAL PROFESSIONAL SKIN CARE market is on the rise and continues to expand by offering more physician-only product categories. Driven by consumer confusion at retailers, and more educated consumers who do their homework and
read reviews before making a purchasing decision, more people are seeking the advice of a professional skin care expert to help them choose the right products for their skin type and concerns to deliver visible results. If you are not talking to your patients about what they
are looking for in skin care products, you may be surprised at the diversity of their needs. Today’s anti-ageing market is expanding to incorporate diverse consumer concerns. Wrinkles are no longer considered the only sign of ageing skin. Treatments that target sunspots, hyperpigimentation, dry skin, uneven skin tone, redness, under eye circles, and thinning hair are emerging among the new anti-ageing concerns of consumers. The constant demand for
innovation in skin care, beauty products, and home care devices is leading to exciting new entries in sun protection, natural products, multifunctional formulas, pigment regulators, and non- human growth factors. Technological advances and novel ingredients are raising the bar for brands and
product developers to break through the clutter, which is a win-win for physicians and consumers.
What patients want According to Winston Salem, NC dermatologist and acting president of the Skin of Color Society, Amy J. McMichael, ‘Often, patients do not have an idea of what they want. Most of the time, they want an opinion about how to spend their money wisely.’ Eye creams for improving under eye wrinkles are
definitely top of mind for female and male patients. ‘The age group of patients asking for eye creams in my practice is getting younger and younger,’ says New York dermatologist Heidi Waldorf. A popular request in her Miami practice, according to
The constant demand for innovation in skin care, beauty
products, and home care devices is leading to exciting new entries in sun protection, natural products, multifunctional
formulas, pigment regulators, and non-human growth factors.
January/February 2016 |
prime-journal.com
dermatologist Leslie Baumann, is for, ‘anti-inflammatory soothing products for irritation for rosacea patients and for patients who get irritated from retinoids.’ Skin lightening and brightening products have become a mainstay in many practices, especially those specializing in treating skin of color. ‘Patients want the best thing for dark spots and a smooth complexion. Everyone wants to be all one color,’ says Dr. McMichael. As Director of the Skin of
Color Center at Mt Sinai West in New York City, Dr. Andrew Alexis also has a steady flow of
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