SPECIALTY MUSHROOMS
Exclusive exotics in the Markthal in Rotterdam
Since the opening of the indoor food market in the heart of Rotterdam on I October, Roelof Reinders has been offering the public specialty mushrooms from one of the permanent stalls. He is enthusiastic about the results of the first weeks. By Uko Reinders
cream and sushi. The arch also has res- taurants, cafés and a large supermarket in the basement. There are three stalls selling mushrooms in the Markthal, including Roelof Rein- ders’ Heerlijk & Eerlijk Delicatessen. He specialises in exclusive, sustainably pro- duced ware for gourmets, including more than 20 different varieties of fresh mushrooms, such as white and black truffle, porcini, maitake, cauliflower mushroom, amethyst deceiver , milk- cap, blewit and shiitake. “Visitors to the stall often drop their jaws in surprise at the range of mushrooms. Many people also inquire if everything is edible!”, says Reinders.
He is confident that the Markthal con- cept will be a success. “I have heard no negative comments at all. You can find every ingredient for a spectacular meal all under a single roof, whereas before you had to search the whole city centre.”
T 36 MUSHROOM BUSINESS
he Markthal, that was opened by Queen Máxima, is a unique horse shoe shaped building that is Rotterdam’s new eye catcher (see front page). The inner ceiling of the arch forms a 11,000 m2 work of art de- picting vegetables, fish, flowers and mushrooms. The hall itself houses 100 retail units mainly selling fresh produce, aimed at the consumer market. There is a staggering diversity of produce on sale such as organic vegetables, yoghurt ice-
Out of the ordinary The many gourmets looking for that special ingredient give stallkeepers such as Reinders the opportunity to offer a large, out of the ordinary range. “There is a greater chance of selling niche prod- ucts in the Markthal than on a regular food market, where there are fewer po- tential customers.”
Reinders has been following the devel- opments at the Torvehallerne in Copen- hagen for three years, and sees this initiative as a forerunner of the Markt- hal in Rotterdam. “The Torvehallerne
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