NEWS INDUSTRY UPDATE Industry Update
Avenue Floors Launches New Website
New Course Content at QSA to Keep Skills Current
The Academy for Excellence in Flooring has updated Master Installer course content to accommodate Quick-Step’s latest extra-wide and extra-long wood and laminate floors.
Inspiring at every click of the mouse but also adding an increased element of interactivity, the new Avenue Floors website has been developed with today’s ever-developing digital landscape firmly in mind.
The new site, fully optimised for mobile and tablet devices, makes best use of an updated portfolio of Avenue Floors lifestyle imagery, showcasing new collections and range updates to their fullest potential. These include the brand new Ultimate Expressions concept with its swathe of design inspiration, including of- the-moment geometric and herringbone effects, a worthy way to headline Avenue Floors’ activities for 2017.
Victoria Hemelaer, Product Manager at Avenue Floors, explained: “Now more than ever, it’s important that a website engages its customer base.
“This is the primary touch point for many of our consumers and, with competition ever on the increase, it’s vital that we keep up with - and improve upon - others in the market space.
“The website will also support our network of retailers, with a search facility that allows the visitor to discover his or her nearest Avenue Floors stockist along with a free sample request service.”
This website really does make searching for your perfect floor a simpler task, with the ability to filter swatches by collection, colour or effect. Joining
06 | Tomorrow’s Retail Floors
Introducing Majestic laminate and Massimo engineered wood, the Master Installer course has been refreshed to include these new formats, so that fitters can experience the floors firsthand before encountering them on-site. With large planks a key trend in interiors for 2017, Quick-Step is already experiencing strong sales for these new collections and so it was natural for the over-size planks to be included in course content.
Lee Thompson, Technical Manager at the Academy, said: “It’s important that Master Installers leave the Academy versed in the latest Quick-Step innovations and so we’ve updated the course to include the unique fitting requirements of Massimo and Majestic.
“With the right techniques, fitting large format planks can be up to 30% faster than more conventional formats, but it does require adjusting conventional thinking. Installing Massimo and Majestic requires no tapping blocks or pull bars and trying to fit this way is slow, aggressive and you risk damaging the planks.”
Adapting course content to new product developments also helps Quick-Step to endorse all Master Installers through a two-year workmanship warranty no matter what the product - an important benefit that’s exclusive to qualified fitters. Along with a listing on the Quick-Step website, this helps Master Installers to secure high-value work on a regular basis.
All spaces for early-spring courses are now sold out, so fitters looking to enjoy expert training and a range of post-qualification benefits should book without delay for late-spring and summer courses.
www.quick-step-academy.co.uk
the swatch bank will be an inspiration gallery, trends blog and extensive support section - the latter ensuring that the customer has all the technical information they could ever wish for.
Avenue Floors’ new website is now live,
and is backed by an integrated social media campaign spanning Twitter, Facebook and Instagram. Simply search for ‘Avenue Floors’, and enjoy as the inspiration continues.
www.avenuefloors.co.uk www.tomorrowsretailfloors.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48