PRODUCTS DOMOTEX Lano Carpets
Lano Carpets took its presence at Domotex to new heights in 2017, with a striking exhibition stand proving a worthy platform to introduce enhancements right across its portfolio.
The open-plan exhibit was carefully organised to showcase each of the Lano Carpets product categories at their very best, X-Collection, Touchdown, Essenz, Landscaping and Lano’s contract offering all being given their own dedicated show space.
Bamboo Velvet and Bamboo Touch were new introductions to the X-Collection product category, joining existing wool, bamboo, nylon and Smartstrand styles to complete Lano’s premium offering.
Treasure proved the headline act within the new look Touchdown portfolio. Thanks to its super-soft touch and 14 on-trend colours, available in two qualities - Treasure Elite, a heavyweight 50oz twist pile, and Treasure Superior, a 60oz Saxony - this new collection was the talk of many as visitors passed through the Lano stand.
Not to miss out was the updated Divine from the popular Essenz Collection, now a 75oz luxury Saxony with new yarn construction for improved performance.
Finally, Lano’s impressive artificial grass and contract offering were also present, demonstrating how Lano continues to offer a flooring solution for so many varied applications, budgets and tastes.
Granorte
Granorte used the Domotex exhibition, to present its latest in digital print cork flooring, accompanied by a stunning stand concept showcasing the brand’s underfoot choice in all its glory.
Vita Décor was the star performer for Granorte in 2016, and the collection will continue to hold sway in 2017 following the addition of sub-collection Vita Décor Flow. Adding to existing mosaic tile-inspired designs, Vita Décor Flow will make the most of Granorte’s digital floor printing technology to champion a series of geometric looks. These are joined by the brand new Recolour Two collection, introducing 12 vibrant colours to cork flooring, from Scarlet and Saffron to Green and Purple.
Paulo Rocha, from Granorte, said: “Domotex is the perfect destination to showcase our newest developments.
“We’re really proud of the Vita Décor Flow and Recolour Two collections, but we’ve also been pleased with the reaction to our new striking sale stand, giving retailers the chance to show innovative Granorte products on befitting point-of-sale.”
Also on show were Granorte favourites including the Studio, Coruim, 3DForms, Rusticork and Vita Classic cork collections, all of which have been restructured for 2017.
www.granorte.co.uk 34 | Tomorrow’s Retail Floors
www.tomorrowsretailfloors.com
Birger Karlsson, Sales & Marketing Director, explained: “Over the past 12 months the team at Lano has worked tirelessly to ensure that Domotex 2017 was our best yet.
“As a result, the response right across the board was extremely positive, and we look forward to an exciting year ahead.”
www.lano.com
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