NEWS INDUSTRY UPDATE
Find the Perfect Floor with New Online Tools from Karndean
You can now help your customers to find their perfect floor with the new Style Finder and Moodboard tools from Karndean Designflooring.
Luxury vinyl flooring specialist Karndean Designflooring is on a mission to help homeowners find the perfect floor for their home with its new online Style Finder and Moodboard tools.
Style Finder is designed to inspire and help users narrow down their choices when looking for a wood or stone design to suit their individual style on
Karndean.com.
It enables users to answer a few simple step-by-step questions to help discover their ideal flooring options.
Karndean has also released an additional feature on their site alongside the Style Finder where, like Pinterest, users can create personal moodboards when logged into their
Karndean.com account to save links to their favourite products, images and blog posts to look back on later or share with their independent retailer.
X-Citing New Website from Lano
Lano Carpets’ popular X Collection is now showcased on the new Touch of Luxury website, an interactive facility bringing visitors all the inspiration and information they need.
Retail partners and customers are now able to explore the portfolio in its entirety, delving into the impressive stable, from super-soft nylon and innovative Smartstrand qualities, to renewable bamboo and 100% wool.
Comprising 12 collections, Touch of Luxury has quickly established itself as a UK favourite thanks to its far-reaching colour bank, and ideal combination of trending design and high manufacturing standards, all of which are showcased on the new website.
Supporting its position at the forefront of premium residential carpet, the wealth of information and inspirational photography means homeowners can now choose wall-to-wall or rug options from the convenience of their home, a move that reflects customers purchasing habits.
Birger Karlsson, Sales and Marketing Director at Lano Carpets, commented: “In this digital age, it is more important than ever that we maximise the potential of our online exploits, and this is exactly what we have done in creating the new Touch of Luxury website to showcase The X Collection.
10 | Tomorrow’s Retail Floors
Stella Coyle, National Sales Manager at Karndean Designflooring, commented: “Choosing a new floor is one of the most important things to do when planning any new room in the home.
“Unlike paint colours, cushions and furniture, this area of your home is something you probably won’t change very often, so you need to make the right decision.
“With more than 200 luxury vinyl wood and stone designs to choose from, our Style Finder tool will certainly make a difference for visitors to our site looking at flooring options for different areas of the home.
“Likewise, it is a fantastic opportunity for our customers to gather their ideas before visiting their chosen retailer.”
www.karndean.com/stylefinder
Interfloor Strengthens Team with a New Head of International Sales
Fooring manufacturer Interfloor has appointed Joffrey Godin as Head of International Sales.
Mr Godin will strengthen relationships with Interfloor's international customers to scale existing operations and open up new territories. He has a wealth of experience in overseas markets, particularly in construction- related sectors.
Interfloor currently exports to over 70 countries, supplying more than 400 customers from its extensive flooring and accessories portfolio. Its product and service standards were recognised at the 2016 Export Excellence Awards when Interfloor won the ‘Innovation in Exporting' and ‘Exporting Excellence in MENA' awards, and was a finalist for the overall title of ‘Exporter of the Year'.
Interfloor, CEO John Cooper, said: "We're delighted to welcome Joffrey to our international team. His insightful knowledge of international markets, and the construction sector particularly, will help us to further strengthen our award-winning support for our overseas customers.”
www.interfloor.com
“Customers can explore the collection’s four qualities and use the stockist facility to find their nearest retailer, again demonstrating our commitment to supporting both retailer and end-user alike.”
www.touchofluxury.be www.lano.com
www.tomorrowsretailfloors.com
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