INDUSTRY UPDATE NEWS
While widespread media coverage on the celebrity collaboration dominated headlines at the end of 2016, the main event was left to the Monday afternoon at JFS, as the legendary football and movie hard man was on hand to meet visitors, sign autographs and reveal the reasons behind his decision to join forces with friend, Danny Deacon, and Crown Floors for this exciting new carpet concept.
Vinnie Jones Proves a Big Hit at January Furniture Show
Drawing crowds from far and wide, the debut appearance of Vinnie Jones at the January Furniture Show proved a fitting, high-impact spectacle, marking the official trade launch of the new Deacon Jones by Crown Floors collection.
Louis De Poortere to Showcase New Products at BGNFS
Visitors to the Buying Groups National Flooring Show (BGNFS), which runs from 9th-10th May in Solihull, will be the latest audience to witness the exciting roll out of new products and services from Louis De Poortere, with developments that span the brand’s exceptional rug and broadloom offering.
Haute Couture, available in three fabulous fibres - 100% wool, cotton/wool and cotton/polyamide blends - is already bringing far-reaching broadloom design to residential and commercial spaces up and down the land. New on show at BGNFS, the collection will showcase Urban Move and City Stripe, multi- tone and red colourways respectively presented in sumptuous 100% wool.
Broadloom products are not alone in their development, however, with Louis
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As Vinnie explained to guests, he has always had an interest in interiors thanks to his father’s business, and when lifelong friend Danny approached him about a potential collaboration with Crown Floors, he could not say no, especially when he understood that the final carpet collection could share the same characteristics that had marked out his successful career.
Geert Vanden Bossche, Marketing Director at Crown Floors, said: “When Danny approached us about the potential tie-up with Vinnie Jones, we jumped at the chance. We are always looking at new and interesting ways to introduce fresh products, and such was the unique nature of this celebrity
de Poortere’s service offering also enhanced for the new season.
Alan Russell, UK Sales Director at Louis de Poortere “We’re delighted to reveal our new Stair Runner and Tailor Made services at the Buying Groups National Flooring Show.
“These present a unique opportunity to introduce the Haute Couture collection in a fashion that’s dictated by the homeowner or designer, rather than having to choose from stock.
“If a striking focal point is sought for the hallway or entrance, customers will be encouraged to explore a Haute Couture Stair Runner, but it’s in our carefully developed Tailor Made service where strides have really been made. Here, a choice of fibre and design will be made from the Haute Couture stable, followed by dimension selection and hand serged finishing of the highest order; this really is elegant individuality.”
Tomorrow’s Retail Floors | 11
collaboration we knew it would be the perfect fit for Crown Floors.
“We spent many months working with Danny and Vinnie to come up with the final choice of eight collections, with each carefully chosen with Vinnie’s characteristics in mind. Therefore, by choosing four X-Tron extra-strong polypropylene fibre ranges to mirror his tough image, and four super-soft fibres spanning polypropylene and polyamide to reflect his softer side, we knew we had the perfect portfolio to support our route to market.
“Feedback before, during and since the show has been overwhelming and high street consumers can look forward to seeing a lot more of Vinnie in the coming months!”
Alongside the Deacon Jones by Crown Floors striking double-sided book stand, featuring a near life-size Vinnie Jones for added impact, Crown Floors also used the show to present new collection and point of sale updates, all of which are helping Crown Floors to evolve into one of the leading carpet brands in the UK.
www.crownfloors.co.uk
Also on show will be rug developments including new Atlantic Surf and Atlantic Ocean, trend-led retorts that give reason beyond Haute Couture to visit the Louis de Poortere stand. For those seeking a vintage approach, Fading World has been updated with Generation and Agra Sur motifs entering the fray, each presented in a recognisable Louis de Poortere flatweave for aesthetics and quality assured.
www.louisdepoortere.com
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