DOMOTEX PRODUCTS IVC Group
The IVC Group marked its 20th anniversary in style at Domotex 2017, with a stunning exhibit beautifully encapsulating the impressive design diversity emulating from the Belgium company’s state-of-the-art manufacturing facility.
Amongst this grandeur, a striking statement piece using new Ultimate Expressions from Avenue Floors greeted visitors to the cushion vinyl area of the stand, with the new on-trend Audrey décor a fitting example of the exciting new additions for 2017.
Victoria Hemelaer, Brand Manager, said: “Domotex 2017 was a special one for the IVC Group.
It marked 20 years since we
formed and we wanted it to be a celebration not only of our anniversary, but also of design.
Edel Telenzo
Carpet and rug manufacturer, Edel Telenzo, made a real statement in style at this year’s edition of Domotex, showcasing not only new additions to its broadloom portfolio, but also unveiling its Rugs & Runners concept to a European audience.
Rugs & Runners allows homeowners to choose any broadloom design from the Edel Telenzo stable, and turn it into a custom piece of their own shape and sizing. From here, the customer is invited to select from 88 unique edging options - spanning leather, felt, cotton and linen - in a 5cm or fine 1cm width. This represents bespoke flooring at its best, and with this in mind it’s little surprise the Edel Telenzo stand was one of the busiest at 2017’s exhibition.
Annemarie Hadders, Marketing Manager at Edel Telenzo, explained: “Domotex has always been great to Edel Telenzo, and it’s fair to say 2017 has been no different. This has been a chance for us to network with existing customers, as well as to interact with many new faces, with visitors principally drawn to our fabulous Rugs & Runners concept. On the back of this, we fully expect the high interest levels enjoyed in the UK at the end of 2016 to be mirrored across Europe in the months to come!”
Rugs & Runners was not the only collection on show, as Edel Telenzo took centre stage in Hall 5 of the Hannover exhibition venue. Also presented were updated 100% wool carpets set for an international customer base, with the chunky loop look a particular hit among those gracing the stand. Adding exceptional performance to trending colourways and patterns, including the classic linear stripe, Edel Telenzo continues to cover all bases in the realm of soft floorcoverings.
All Edel Telenzo collections are presented on carefully designed point-of-sale, including the Rugs & Runners concept that is housed in a space-saving yet striking viewing box.
www.edeltelenzocarpets.co.uk twitter.com/TRetailFloors Tomorrow’s Retail Floors | 33
“As Brand Manager of Leoline and Avenue, I was especially proud that our new Audrey décor took pride of place as a high- impact display on the stand. I am extremely excited about the launch of this new style, along with the other new additions to the Avenue and Leoline collections, and now look forward to seeing them in stores across the UK.”
Among the exhibit were the ten new styles that comprise Ultimate Expressions, along with the reveal of six new decors that bring of-the-moment looks to the existing Titanium XT collection; both are now being rolled out across the UK.
Sister brand, Leoline, has also witnessed collection improvements, both of which too were showcased at Europe’s largest flooring show. New Luxury Classics brings 12 unique decors to the leading cushion flooring brand, while five new decors have been introduced to the Luxury Trends collection, bringing it firmly up-to-date with today’s interior trends.
www.ivcgroup.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48