PRODUCTS LANO A Star Reborn at Lano Carpets
Startwist Edition is the latest range from Lano Carpets to undergo a revamp, a move designed to maintain its position as a popular UK collection.
Keeping six of its best-selling colours, Lano Carpets has added eight new plain and heather shades, all of which will help to bring Startwist Edition in-line with the latest interior trends, while also providing a timeless appeal to the range.
However, the real developments to the collection come in its construction, with the use of the latest in polypropylene fibre technology to enhance performance.
The new Startwist Edition uses 100% Lanoset 2-ply polypropylene solution dyed fibre to produce a strong 30oz twist carpet ideal for all areas of the home.
Boasting a ten-year stain and seven-year wear warranty, Startwist Edition is also bleach-cleanable for peace of mind, non-allergenic, moth-proof, fade-resistant and available in four and five-metre widths. All are great attributes that are sure to help it maintain its longstanding appeal for years to come.
Birger Karlsson, UK & Ireland Sales Director, explained:
“For over two decades, Startwist has been one of Lano Carpets’ best performing collections, a success story built on delivering popular colours, ease of maintenance and great value. However, we constantly look at the ways we can improve all our collections and, when it came to Startwist Edition, we believed that its appeal could be broadened even further with the use of the latest high-performance polypropylene fibre.
“The result is an improved collection that maintains all the core values that have made it such a success, but one that now provides even better performance with a new on-trend colour bank. We are confident that these enhancements will be welcomed by our retail and housebuild partners.”
www.lano.com
56 | Tomorrow’s Retail Floors
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