PRODUCTS FLOORWISE, THE ACADEMY, BALTA
A Sound Choic with Flo
Used under wood and laminate collection from floorwise helps to flooring-related concerns facing s
Using a dense rubber construction, Acoustica n (impact noise) but also airborne sound, helping quieter and more comfortable. Available in Silve Gold Supreme (3.5mm) specifications, the unde throughout the UK and Ireland.
Richard Bailey, Managing Director, floorwise, sa Supreme demonstrates the growing interest in when using wood and laminate flooring.
Be Bold with Leonis With point-of-sale that roars and two exclusive super-
soft styles that promise to take care of ‘prides’ across the country, Leonis is the latest collection from Balta Carpets.
Featuring StainSafe SENSIT two-ply yarn for a carpet that is not only incredibly soft, but strong and easy to care for, bleach-cleanable* Leonis gives families a carpet that comes ready to take on daily life.
Geert Vanden Bossche, Marketing Director of Balta Group, said:
“The rise in super-soft carpets has been extraordinary and due to their popularity it is clear that they should be a key feature in every store.
“However, most super-soft carpets have a weak link, in that they lack the reassurance of stain-resistance, but this is not so with Leonis. Benefiting from our StainSafe SENSIT fibre innovation, Leonis carpets are not only super-soft, but stain resistant too, making them a great alternative that homeowners are sure to love.”
The collection is launching in two classic twist-pile styles, versatile Sarafina (1,650g/m2
pile weight) and luxurious Sarabi (1,900g/m2 pile weight), each
available in 12 on-trend colours and 4/5m width options. Both Sarafina and Sarabi benefit from two-ply yarn for lasting resilience and carpets that are not only comfortable and stain-resistant, but strong too.
Balta’s TWINBACK backing is used to enhance the comfort of Leonis styles even further; the two-layer woven/needle-felt construction offering up to six-times more comfort than standard woven backings. Also making Leonis carpets easier to fit, TWINBACK brings advantages for installers too.
Leonis will be launched on a double-sided lectern with powerful imagery that helps the collection to stand out in-store. This theme is continued through sample books, presenters and in-store marketing assets to deliver a range equipped for the modern retail environment, where brand and image is playing an increasingly important part in the purchasing process. A dedicated microsite at
leoniscarpet.com will also shortly be available.
*Diluted bleach solution (one-in-ten parts)
www.baltagroup.com
50 | Tomorrow’s Retail Floors
www.tomorrowsretailfloors.com
“Using a premium dense rubber crumb construc Supreme delivers exceptional sound-insulating in real-world scenarios. With increasing focus a buildings, the Acoustica underlay series can ma to special acoustic flooring systems.”
While initially developed for wood and laminate Silver and Acoustica Gold underlays are ideal fo sound and helping to smooth out subfloor irregu underlays are suitable for use with underfloor h
www.floorwise.co.uk
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