PRODUCTS BALTA Balta Adds a
Twist to its Popular Collection
One of Balta’s most popular collections,
Moorland Twist, has undergone a re-fresh, with exciting new enhancements.
Famed for its co-ordinating plains and stripes, the new-look Moorland Twist collection from Balta now comprises three forms. Four new tones are added to eight original plains which remain. This new bank of 12 colours is joined by two new coordinating stripes and, for the first time, two zig- zag designs which are sure to make this collection a real talking point.
The result is a new StainSafe Moorland Twist, Stripes and Zig-Zag collection that takes the popular coordinated look to new levels. Made from 100% bleach cleanable StainSafe yarn, the updated colour palette reflects today’s trends, with a generous mix of natural and grey tones. Sitting alongside, two new stripes offer interest and variation, providing an ideal solution for stairs and hallways, while the introduction of a zig-zag pattern provides a real statement floor for homeowners looking to add a touch of contemporary design.
Geert Vanden Bossche, Marketing Director at Balta, explained the reasoning behind the changes:
“Over the past few years, Balta’s best-selling collections have been those that offer plains with co-ordinating stripes. The trend continues, but so does a homeowner’s desire for something new and interesting. Therefore, following extensive market research, we are delighted to introduce our new-look Moorland Twist collection. On-trend plains remain at the heart of the collection, but with two co-ordinating designs, new stripes and a striking zig-zag, we are extremely excited about this latest addition to the StainSafe stable.”
This updated StainSafe collection is bleach-cleanable and comes with a seven-year wear and ten-year stain warranty. The 12 plains are available in four and five-metre widths, with the stripes and zig-zags available in four-metre wide.
www.baltagroup.com
48 | Tomorrow’s Retail Floors
www.tomorrowsretailfloors.com
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