partners to better understand Forum’s concept.


MICROSITE As part of a wider campaign to support the care and healthcare industry, Forum Events has launched another new partner microsite. The new design has been designed in a bid to create a smoother journey to enable


WARNING Older people’s charity, Independent Age, has issued a warning to older people, their families and carers to take extra care in the cold weather. They are also providing a free advice leaflet on how to stay well in winter, called Being Winter Wise.

Last year, the ONS found that an estimated 36,300 excess winter deaths occurred in England and Wales in 2014/15 among people aged 75 and over. In addition to this, according to a poll published by Independent Age last month, an estimated 752,000 older people had to choose between paying for food and paying for heating and almost half (43%) of those aged 65 and over say they have gone to bed early to stay warm at least once.

Being cold can be very bad for your health. Many people don’t realise that low temperatures can not only increase the risk of flu, but also the risk of heart attack or stroke.

In 2015 the brand incorporated eConnect , a twice monthly newsletter providing readers with current and informative industry knowledge, as well as giving suppliers the opportunity to promote their services to a specific targeted audience. eConnect and the new microsite are two of a number of initiatives Forum are introducing throughout the year.

Event Manager Katie Tompsett commented: ‘Our Care brand has seen incredible growth over the past couple of years and the launch of our new microsite will further enhance our offering within this developing

sector. The new design and partner journey will help companies keep up to date with industry news and Forum event launches. Existing partners will be able to book online to attend and benefit from targeted advertising opportunities.

The next Forum is being held on the 6th & 7th June 2016 at Whittlebury Hall Hotel & Spa, Northamptonshire.

Along with many other topics, the Care Forum will be looking at all that is relevant and new to the industry including safe practice and why it is important to the promotion of dignity in care.

may find they have to heat their homes for longer due to health and mobility problems and the need to stay indoors for longer.

To help older people, their families and carers navigate the cold snap, Independent Age has brought out their free Being Winter Wise leaflet, to provide practical advice and tips on how to look after yourself during the coldest months.

The Independent Age survey also found that just over one-third (36%) of over-65s do not heat their home adequately some, most, or all of the time in winter because of worry about paying fuel bills, and one in 17 (6%) heat only one room or no rooms at all in winter, equivalent to an estimated 700,000 people who are putting themselves at greater risk of these health problems.

Older people can be more susceptible to fuel poverty as they

Lucy Harmer, Director of Services at Independent Age, said: “Winter can be a testing time for many elderly people if they don’t have enough social, financial or emotional support in place. We would urge older people, their families and carers to take extra care during the cold snap. The government, councils and individuals all need to take more responsibility for ensuring older people are getting the support they need in winter. However, there are also some practical actions that can be taken to help keep your home warm and stay healthy during the winter months.” - 9 -

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