FEATURE Unsung Heroes

Alison Carter catches up with Springhill Care Group’s Managing Director Donna Briggs, to find out more about their Caring Heroes initiative, launched to recognise the positive in care.

#CaringHeroes, commissioned by Lancashire-based care group Springhill has been launched in a bid to draw attention to great care in the region. Springhill’s Managing Director, Donna Briggs, told Tomorrow’s Care how important it is to recognise the 1.48 million employees in the social care workforce who make a difference to the lives of vulnerable people.

Speaking about the initiative Donna commented: “I hear people who work in the social care sector often referring to themselves as ‘just a carer’ or ‘just a cleaner’ and it is clear from this description that people fail to see the importance of these roles.

“People who choose to work in the care sector do so because it is a vocation and we, here at Springhill, are keen to recognise the people who provide care and support every day. Very often these committed and kind carers are the only people a vulnerable person may see from one day to the next.

“Carers also support the families and friends of the people they care for.”

Springhill have invited those with an interest in the issue to join the conversation on Twitter by using the hashtag Caring Heroes. They are encouraging people to share all of their positive experiences via social media to recognise those who working in the industry.

Speaking about the social care sector as a whole Donna added: “There seems to be a constant stream of negative coverage and whilst I acknowledge there is some below average care around, there are also

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great care services in the UK which deserve recognition. We want to reassure older people considering moving into care services in the future that they don’t need to be fearful of what they read in the media. We want to portray what is positive in care - in particular the social care workforce which provides fantastic care day after day.”

“Our values shape the whole service, they aren’t just words on

are very much lived and breathed throughout the organisation.”

the back of a business card or website; they

Values, Values, Values Springhill are very proud of their values. When hiring employees the team look for individuals with an empathetic, caring and compassionate attitude, as opposed to years of experience. Donna elaborated: “The right values are the ideal starting point; people can learn the other necessary skills but the right values have to be intrinsic to a person.”

The Springhill team also have a clear set of values attributed to their care homes and the supported living service they provide. Donna added: “Our values shape the whole service, they aren’t just words on the back of a business card or website; they are very much lived and breathed throughout the organisation.”

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