WORLD NEWS Name Change For Nilfisk-Advance
Nilfisk-Advance, one of the world’s leading manufacturers of professional cleaning equipment, today announced that it has changed its corporate name and brand to Nilfisk. The change is designed to create a stronger alignment with the company’s global product brands while increasing brand awareness for Nilfisk customers.
“In changing our name, we are reducing complexity in our branding and simplifying our overall brand hierarchy to make it easier to understand for our end-customers
and dealers across the world,” said Jonas Persson, President and CEO of the Nilfisk Group.
According to Jeff Barna, Senior General Manager and President of Nilfisk-Americas, removing Advance from the corporate name and brand in no way diminishes the importance of the Advance product brand. “We will continue to leverage the strong heritage and history of the Advance, Clarke, and Viper brands as we market and sell them throughout the Americas,” he said. “This new corporate identity provides an exciting
Police Officer Hospitalised After Finding Cleaning Liquid In Tea
An Indianapolis branch of McDonald’s has landed in hot water after a police officer was hospitalised because his iced tea was allegedly contaminated with cleaning chemicals.
Reserve Officer Paul Watkins visited the fast food chain on Saturday 21st of February at around 10pm to get a self-serve tea before his shift, according to his wife Jerilyn Watkins.
She said that he filled his cup halfway with unsweetened tea and went to top it up with sweetened tea, when he noticed it looked a dark colour. However after taking the lid off the dispenser to take a closer look, he determined it was OK.
Speaking to ABC News, Mrs Watkins said: “He filled his cup and took a big gulp and immediately his throat started burning down into his chest." She added that he then called her from his car and told her that he felt as though he’d just drank “bleach”.
According to Mrs Watkins, her husband immediately spit out the tea and told the girl behind the counter that there was something wrong. The
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manager then told him that employees had put a cleaning solution into the tea dispenser, and that they had forgotten to put a cup over the nozzle.
Sam Jacobs, Paul Watkins’ lawyer, told ABC News: “The irony of this all was that manager asked Paul if he wanted another cup of tea. Paul said ‘no thanks’ and left. By the time he got not very far in his police car, he became violently ill.”
After the poison control were alerted, they determined that the tea dispenser was filled with a ‘heavy duty degreaser’ chemical. Watkins spent the night at IU Health Methodist Hospital, and has since returned to his daily life, although he still encounters problems swallowing and experiences burning in his throat.
Following the incident, a statement from Elizabeth Henry, the owner of the McDonald’s where Watkins was served, said: “Serving my customers safe, high quality food and beverages is a top priority at our restaurants. We take this claim very seriously and are looking into the matter.”
www.tomorrowscleaning.com
opportunity to support Nilfisk’s future market strategy and further position the company as a global market leader.”
Barna added that the change does not impact the company’s current product brands or brand names, nor the company’s go-to-market approach with dealers and end-users.
A new Nilfisk corporate visual identity will be unveiled in April; over the course of the year, Nilfisk will update websites, marketing materials, back office systems and legal conditions to reflect the change.
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