Digital fundraising
WHAT IS YOUR SCHOOL RAISING FUNDS FOR?
T
he FundEd team are thrilled to be working with the world’s leading online giving platform, JustGiving,
to help launch its new Campaigns initiative, which makes it easier than ever for schools to raise funds JustGiving marketing director
Cathy Calver explains: ‘With a Campaign on JustGiving, a school can harness the power of the crowd The versatility of a Campaign page means your supporters can become advocates, launching their own fundraising pages to The JustGiving START plan
provides a risk-free introduction donations online or via text, and add buttons to your website to
Turn pupils and teachers into fundraisers! Campaigns platform is how easy it is to turn all your stakeholders – teachers, students, parents and members of the community – into fundraisers! They simply visit your Campaign page, then click a button They can then create their own JustGiving fundraising page,
explain why your Campaign is important to them, and share this Fundraisers can choose to take
part in whatever activity they wish, whether it’s a school-wide activity or something they’ve decided to Fundraising pages can also be set up friendly competition into your fundraising drive! The wonderful thing about digital
fundraising is that you can cast your to their family, friends and work
PTA events or community grants – so that all of your fundraising is in
Teach social responsibility Encouraging pupils to take an active role in raising funds for their school also provides an excellent opportunity for them to learn about their efforts and how the money They will also see how charitable giving can make a real difference, And because fundraising pages are created online, students will get
valuable experience – putting together a compelling page, with a story that persuades people
Help is available FundEd is working with JustGiving on a comprehensive set of guides to help you optimise your digital pass on best-practice advice to any of the individual fundraisers who The guides include advice on how
to use the technology, as well as practical tips for success (see Going Social on p25), from how to create a page and tell a story, to selecting the perfect image to successfully communicate the appeal to friends online and can be circulated to help so that you can structure your
Fundraising online with JustGiving’s Campaign platform couldn’t be easier 1
Once you’ve set up an account, create
a Campaign page using the simple form – this will take just a few minutes.
22 SUMMER 2017 FundEd 2
Set a goal for your appeal and share
this across your school community via email and social media.
3
Encourage parents and local businesses
to donate towards your campaign and to share it among their networks.
4
Your supporters can make donations
online or via text (paying no commission on text donations).
5
Receive some code to add a button to
your school website so donations can be made by website visitors too.
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