Strength in numbers
A
ccording to fundraising consultant Andrew Day,
right! The best way to avoid ineffective scattergun approaches to school fundraising is to develop a coherent plan (cue derisory remarks and wry smiles). A recent survey of school business
managers revealed that while over 90 per cent agreed it was very important to have a plan, only six per cent actually had one. Lack of time was cited as the biggest obstacle*. I feel your pain – but the stark reality, now more than ever before, is that schools have to adopt a more joined-up way of thinking when it comes to generating revenue. We need to not only effective but time-saving too.
parts of an effective fundraising plan: Executive summary – at a glance, the purpose of your strategy
Situational analysis – use SWOT and GAP analysis to assess your situation
Planning – operational (this year), business (two to three years) and strategic (four-plus years)
Programme – themes, actions and timescales
Resources and budget – both – what works and why?
An isolated activity? key aspects of any fundraising plan is resource – identifying those with the skills, appetite and desire to get involved. A simple skills audit could be distributed to internal stakeholders (staff, governors, trustees) and external stakeholders
Pulling together as a team will help you reach your income generation goals more easily than going alone. Fundraising consultant Justin Smith explains how to draw on the knowledge and skills of those around you
(parents, PTA, business sponsors, suppliers). You may be surprised by the results, and engaging with that well- meaning-but-awkward governor/trustee/ role, can bring positive results. For example, there is an emotive link
between students and their school – when you consider that over £770m was donated by alumni to UK universities last year, you have to ask yourself if your school can have a slice of that pie. An example at state boarding school
Wymondham College may offer encouragement – during my time there I received a generous donation from two former students of £1,000, which helped kick-start a new cricket-coaching programme. The donation also pump- primed an initiative that led to an £8,000 Sport England grant for new equipment. One year on, and the college has
self-funded coaching academy and future
10 SUMMER 2017 FundEd
*Pebble 2016
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