TRAINING & EVENTS CONNECTING BUSINESS


The Chamber’s networking and events calendar is one of the most active in the region. To see the full list of forthcoming events and to book your place, visit www.emc-dnl.co.uk/events


EVENT IN FOCUS: EMPLOYMENT AND SKILLS SUMMIT 2017


Venue: Loughborough University


Date: 20 June Time: 9am-1pm Price:


£20+VAT members, £75+VAT non-members


As the Government looks to business to become more productive and compete in overseas markets against the backdrop of Brexit, accessing skilled labour continues to be a barrier to growth. One of the ten pillars in the


Paula Kelsey, Managing Director of Cloud 9


Get your just rewards whether you win or not


Paula Kelsey, Managing Director of Cloud 9 Event Management, has organised over 450 awards ceremonies. She explains how businesses can gain from submitting an awards application – whether successful or not. It’s easy to become a little


overwhelmed when it comes to awards and the prospect of entering can be daunting for even the most accomplished. However even if you don’t ultimately win a coveted award, there are still many benefits to taking part in the process. Awards are a great way to


demonstrate that you believe passionately in what you do as a business. By letting your team, stakeholders or clients know that you are entering, it instills confidence and generates excitement. When it comes to constructing


your entry, awards offer a great opportunity for you to take a step back from the day-to-day running of your business and appraise your activities – so even if you don’t win, your business will still benefit from your own review. Including detail in your submission


is very important. You need to be clear about your objectives and your


story when applying. You might know your business inside out and back to front, but the judges don’t, so make sure you communicate clearly and concisely.


‘One of the main benefits when it comes to awards is the excellent opportunity they provide to undertake some free marketing’


Asking for collaboration or


inviting stakeholders to support your application with an endorsement or even just a review of your application can also make all the difference and an outside perspective matters. It’s a bit like having a filter in place before your entry reaches the judges. From typos to testimonials, an outside opinion might just tip the balance in favour of your success. One of the main benefits when it


comes to awards is the excellent opportunity they provide to undertake some free marketing. If you are shortlisted, make sure the whole world knows about it.


Add a button or banner to all of


your literature and online platforms and PR your achievements traditionally and via social media. It’s time to embrace your success. Even if you attend the ceremony


and you are not ultimately successful, remember that the event will provide a great networking opportunity. Although you might be going home without a trophy, make sure you go home with new contacts, new potential business leads and a renewed sense of enthusiasm. Make the most of the experience at each and every stage. Ask for feedback. If you didn’t


quite make it, take stock of what you can do to improve next time. Use all positive comments as testimonials and endorsements to increase your profile and any that are constructive, take on board. Embrace an outside opinion and change if that is needed to ensure your success next time round. If successful, celebrate your


success and extend the longevity of your win with as many photographs and images as you can. We live in a digital world where content matters. So what are you waiting for?


Government’s Industrial Strategy specifically focuses on skills, which has been highlighted by regional businesses as an important key driver for growth. The Chamber’s 2017


Employment and Skills Summit will continue to deliver against its manifesto aim – strengthening the link between education and the world of work and to create an environment which improves productivity levels. The summit will bring


together education providers, businesses and policy makers to discuss the practical ways in which business and the education sector can work together to deliver the skills required for the growth of the East Midlands economy. It will include a series of workshops, panel discussions and guest speakers, with an emphasis on practical takeaways.


For further details, contact policy@emc-dnl.co.uk


The Chamber offers a comprehensive programme of events, seminars and workshops throughout the year. These range from networking and social events through to business seminars and management training. For a full list of upcoming events, visit www.emc- dnl.co.uk/events


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