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Fewer than three out of five (57%) of overseas holiday takers cited the web as their main source of information


Younger Brits ‘more likely to consult a travel agent’


RESEARCH FINDS TRAVEL ‘SEARCH’ EXTENDS BEYOND THE WEB. IAN TAYLOR REPORTS


Two-thirds of UK consumers researched their most recent overseas holiday online, but a greater proportion used one or more ‘traditional’ sources of travel information.


That is the finding of a study by


consumer research firm TNS for Travel Weekly. One in four consumers (24%)


in the survey consulted a travel adviser in an agency or by


88 travelweekly.co.uk 1 September 2016


phone and one in five (19%) gathered information from travel brochures. Almost one in three (31%) sought advice from friends or relatives, one in seven (16%) turned to travel guides and a similar proportion (14%) looked to newspapers and magazines for travel information. The survey of 1,300 UK adults


in June found almost three in five (57%) had taken, booked or


planned an overseas holiday this year or for 2017. TNS asked how they researched the holiday. It found online information


more popular among older respondents than younger, with 70% of over-55s and 78% of those aged 45-54 looking online for information compared with 61% of 16-24-year-olds and just half (52%) of 25-34-year-olds. Respondents were asked to


identify more than one preferred source of information from a list. Consulting an agent was most popular among 25-34-year-olds with 17% consulting a travel


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