GOLDEN TREASURE CHEST GOLD MEDAL & PURE LUXURY PROMOTION
The winner takes it all...
Gold Medal’s new Golden Treasure Chest campaign will reward agents with a staggering £50,000 worth of prizes. Sales boss Gordon McCreadie tells us all about it
Gold Medal and Pure Luxury are teaming up with Travel Weekly to reward agents with a £50,000 prize giveaway. The operator this week launches its Golden Treasure Chest campaign, run in partnership with Emirates, Qantas and Atlantis The Palm in Dubai. It is the fourth time the operator has run the campaign. It began with the Golden Ticket incentive in 2009, which returned as Golden Ticket Reloaded in 2014 and again last year as the Golden Bucket List. To enter the incentive, which is Gold Medal’s
biggest investment of the year, agents need to make a booking for Atlantis The Palm with Emirates or Qantas flights between now and October 31 with Gold Medal or Pure Luxury. As well as being entered into the prize
draw, agents will earn Farebank Rewards on bookings: £10 for a standard packages and £20 if it includes a suite or premium flights.
THE GRAND PRIZE The grand prize is valued at £25,000, with the overall winner receiving a golden treasure chest filled with prizes including champagne, suitcases, jewellery vouchers, a gold iPhone and a three-night stay in an Ambassador Suite at Atlantis The Palm for two people, with business-class flights. The four top sellers at the end of the
incentive will be invited to Michelin-starred Northcote Manor. A ‘wildcard’ place is also up
for grabs and will be awarded at random to an agent who enters
the weekly competitions run in Gold Medal’s GMag online email. Each will be given a key to the treasure chest and the agent who has the matching key will win the grand prize. The four runners-up will win a holiday to Atlantis with flights for two people.
BUZZ ABOUT DUBAI Gordon McCreadie, UK sales and marketing director for Gold Medal and sister brand Travel 2, said: “September and October are our two biggest months for sales after the peaks in January and February. “Atlantis The Palm is our biggest-selling
hotel for Gold Medal and Dubai as a whole is absolutely massive for us. “This year we are partnering with
Emirates and Qantas, which between them have 21 flights a day to Dubai. “Sales for Dubai continue to go
from strength to strength and it’s really become a mainstream destination over the years. We’re expecting sales to strengthen further with the level of investment in Dubai coming over the next six to 12 months. “This campaign definitely creates a buzz among agents and we always get agents asking our key account managers when the Golden Ticket is launching.” McCreadie expects sales for Atlantis, Qantas
GOLDEN TREASURE CHEST
THE £25K GRAND PRIZE INCLUDES: l A three-night holiday to Atlantis The Palm staying in the Ambassador Suite and flying business class
l Gold iPhone 6S l £1,000 Goldsmiths jewellery voucher l Gold bullion bar worth £850 l Gold his & hers Ray-Ban sunglasses l Gold Biba luggage set l Six bottles of gold leaf champagne l Charlotte Tilbury Golden Goddess gift box and a bar of gold highlighter
l A case of Qantas Business Class wines
l Paco Rabanne’s Lady Million perfume and a 1 Million his & hers Gift Set
l Gold Godiva chocolate gift box
and Emirates to rise 20% as a direct result of the campaign. The operator has created a series
of mini brochures and point-of-sale materials to help agents boost their Dubai bookings and enter the competition. Gold Medal offers a lead-in price of £499
for three nights’ half-board, flying from London between June 4 and 21 next year. Kyp Charalambous, international leisure sales director at Atlantis The Palm, said: “We are thrilled to once again partner with Gold Medal, Emirates and Qantas on what has become one of the most anticipated and thrilling travel agent incentives of the year.” › To enter, email your booking references to:
GoldenTreasureChest@goldmedal.co.uk
Gordan McCreadie
42
travelweekly.co.uk 1 September 2016
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
