search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Beauty - Prom Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PromQueen


Teenagers love getting together to try out new make- up, hair and nail techniques; especially when they’re at the age where they’re discovering the world of cosmetics and discovering their own style. With the prom season looming, now would be a great time to capitalise on offering treatments and packages within your salon.


Treatments With teenage clients, the possibilities for prom packages are endless: whether you choose to offer facials and spray tans prior to the event, or makeovers and manicures to prepare them on the day, there are many combinations of treatments that could appeal to your younger audience.


Clare Wilson, CND™ Education Ambassador, says: “Treatments that would work best within a package could start from a simple mini manicure, hair up- do and application of make-up; you could then add on other treatments to give you a tiered menu offering – for example, Bronze, Silver and Gold – with a price and saving increase with each level. The Sliver package could offer a MoroccanTan® spray tan with strip lash application,


whereas the Gold package may go one step further by including a Minx™ pedicure and CND™ Shellac™ Rockstar nails.”


If you decide to offer make-up application as part of your package, then remember to discuss your clients’ requirements beforehand. Some may want a more natural palette using minimal products, and others may want something more extravagant and bold. If you’re not restricted by time or your clients’ budget, then you may wish to offer a trial beforehand at an extra cost.


Another way in which you can make more money is to offer group packages. Kirstie Bower, National Sales Manager for Mii Cosmetics says: “If you have the facilities, offer ‘Best Friends’ packages, where girls can have treatments at the same time - they’ll love the chance to get excited about the prom and be pampered together. Stock up on a range of fashion-focused nail colours and make-up shades to suit any style, as well as classic favourites and nail art supplies. The salon could offer discount packages for group bookings, and could even provide mocktails and nibbles.”


Ensuring your make-up and nail polish collections are fully stocked up is sure to benefit you on the day. Make sure you have a variety of colours to offer, along


with a mixture of standard polish and gel. If you receive requests for nail art, have some examples on display and ask your clients to choose from one of those provided. Remember, nail art takes time, so if you’re telling prom goers they can have any style they like, just be sure to accommodate the time to do so.


Applying gel polish will give your clients a longer lasting colour that will see them into the Summer holidays.


LeChat’s Perfect Match nail polish – available from Asu Nail & Beauty Supplies – is a hybrid UV nail polish that applies the same as a regular polish, but cures by UV or LED light, cutting service time in half and offering your clients a long-lasting, chip-resistant colour. With over 200 shades available, there’s bound to be something to suit all of your prom-goers.


Likewise, Bio Sculpture’s EVO range is designed to give clients the perfect overlay without any damage to the natural nail; ideal for those clients who are looking for a colour that will last. It’s self-levelling, easy to remove and has a long-lasting, high gloss finish.


Prom packages don’t have to be restricted to an in-salon service; they can also be a huge hit with mobile therapists as you can offer the treatments from the comfort of their own home, in a ‘pamper party’ style. If this is the approach you’re taking, don’t neglect things such as retail options: take along a selection of products that you think your clients may be interested in and think about the special offers and discounts you can give them too: with the school holidays looming, they will have plenty of spare time and may wish to book in for another treatment.


When offering packages with a full make-up application, remember to discuss your clients’ requirements beforehand. Some may want a natural palette with minimal products, and others may want something more extravagant and colourful.


46


Always keep in mind how you can re-book your clients in for the future. “By beginning to build a loyal relationship from an early age, you can assure your new client a top class service using their favourite products and introducing them to new ones,” says Sara Hull from the Salon Shop. “A loyal customer will be more likely to stay loyal to your salon if they fall in love with the products you can provide them. Their [prom] should be a night to remember and a chance to dress like a movie star, arrive in a limousine and look stunning!”


Image © iStock.com/MikeLaptev


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76