What’s the Craic? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
New addition to team Hennessy
Paula Kenny is the newest addition to the Hennessy Hair & Beauty family.
Prior to joining the company, Paula spent 12 years within the Spa managerial sector and in her new role, will be heading out on the road as part of Hennessy’s rep team.
Most popular complementary therapies revealed
The Federation of Holistic Therapists (FHT) recently conducted a study which asked its members to rank their treatments in order of popularity, with 51% of therapists listing Reflexology in first place, and 48% and 36% ranking Body Massage and Aromatherapy in the top three.
The study also found that 86% of complementary therapists are self- employed, with 47% offering treatments from their own home.
“For us, the survey demonstrates two things; first, that complementary therapies offer well-being benefits which extend beyond the traditional ‘pampering’, and second, that consumer awareness of standards should be a key concern of the industry,” commented Jennifer Wayte, President of the FHT. “While we never claim that complementary therapies can cure or treat medical conditions, they support those affected, helping them to manage their symptoms and cope with the emotional and physical challenges they face on a day-to-day basis.”
Therapists who took part in the study noted their main concern was the risk of ‘not being taken seriously’ particularly by other medical and healthcare professionals. Jennifer adds: “Concerns raised by our members regarding standards and a lack of recognition from other health professionals means we’ll be using the findings and some supporting research to take the benefits of utilising an Accredited Register, further than ever before.”
New reality show to transform struggling beauty salons
Beauty manufacturer and distributor SkinBase, has teamed up with beauty business coach, Liz McKeon to create a new reality TV show, The £200 Salon Turnaround.
Akin to Kitchen Nightmares and Mary Queen of Shops, the programme will see a team of beauty business experts transform struggling beauty salons in only two weeks, doubling their profits with a budget of just £200.
“The idea for the show came about last year when Liz and I decided to hold a free seminar on business development for salons,” explains Founder and MD of SkinBase, Richard Faulkner. “Around 200 SkinBase therapists attended and within two weeks of putting into practice the skills and advice we’d given them, almost all had reported a 25% improvement in profits, whilst others had literally doubled their business. Nothing we’d discussed during the seminar had a huge price tag attached to it, and it got us thinking about what we could achieve if we were to spend two weeks intensively assessing, training and teaching failing or struggling salons.”
During The £200 Salon Turnaround, chosen salons will be secretly assessed before Richard and Liz tackle everything from staff attitudes to training, customer service, follow up and aesthetics. Filming is set to commence in June.
16
S2 welcomes new Purchasing Manager
Clare Miller has taken on the position of Purchasing Manager for Sweet Squared.
Company Founder, Samantha Sweet, told IB: “Clare brings a solid background in purchasing to the table as well as a strong work ethic.
“Clare will be working hard in her new role to ensure S2 have all the products you know and love, available as and when you need them and looks forward to ‘Serving the Pro with Love and Respect!”
Mobile friendly website goes live
Skincare PRO, exclusive distributor for the Dr Irena Eris professional skin care brand in Ireland, has launched its new mobile friendly website.
Full of useful information about the products and professional beauty treatments, the site also gives users the possibility of online ordering 24/7.
“Skincare PRO offers its stockists free training, business and marketing support, monthly retail promotions to your clients as well as an incentive offer for your staff to boost retail sales,” commented Ella Szumlas, Managing Director of Skincare PRO. “There is no opening order; you can choose products and treatments to suit your salon and clients.”
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