NEWS
MAKING A SMART INVESTMENT
by Mandeep Mudhar, Director of Marketing, Numark
REGARDLESS OF THE INDUSTRY, RUNNING A SUCCESSFUL BUSINESS REQUIRES STRATEGIC PLANNING AND REGULAR INVESTMENT OF TIME
AND MONEY TO REMAIN COMPETITIVE. With consumer behaviour constantly evolving, there’s a real opportunity for independent pharmacies to identify the requirements of the community in which they operate and make investments in the areas that will truly benefit the business.
Healthcare is an unpredictable industry and many factors, such as funding, are out of pharmacy owner’s control. However, independents can maintain and grow their business
by focusing investment on the areas within their control – including the retail offering, store environment and services.
It’s all about determining what works best for the pharmacy’s local community and tailoring the offering to complement it. It could be that it’s based in the centre of a quiet village with an older demographic, in which case developing a collection and delivery round would provide that all
important added value for customers.
Unlike large pharmacy chains or retailers, independents have a real advantage when it comes to retail sales as they offer a purely dedicated healthcare space with more of a personalised feel. When done well, this creates a place where patients will feel comfortable seeking advice, collecting prescriptions and making use of the services on offer, all the while increasing business revenue from retail sales.
There’s also opportunity to invest in upskilling employees to deliver more services, which, over time, can be used to win more business in different sectors and have a direct impact on business success. This doesn’t always mean increasing headcount, it could
simply be a case of looking at things differently and applying new skills within the team. Equally, having support in managing the day-to-day business, running retail offers and setting up bespoke services like MURs, will free up pharmacists’ time to focus on other areas of investment.
It makes good business sense to take this approach, offering products and services that give the local community the advice and solutions to meet their specific requirements.
By taking a step back and reviewing what the business is offering on a regular basis, independents can ensure they are a real competitor in their local healthcare and retail market.
NEW LOOK ONLINE
PHARMACY IN FOCUS WEBSITE Pharmacy in Focus magazine is very
pleased to announce the launch of our new, improved website! Redesigned around you the visitor, our new interactive site hopes to meet all your needs as a pharmacist. With a range of new features, as well as an attractive and modern new look, it is definitely worth a visit.
New drugs authorised in both Northern Ireland and the UK will be covered through our News page, created to keep you up to date with all pharmaceutical related reports. Users are encouraged to comment on and ‘like’ any articles which may be of particular interest. Your feedback is important to us, and we love to hear from you.
Job hunting has been made easy on our new site. The Recruitment page provides a list of quality opportunities within the pharmacy market. Users of the site are given information
on the job and the contact details needed to apply. We’ve taken the time to find the current vacancies available near you, so that you can easily access them from one page.
At our Magazines page, you can find back issues of all our published magazines, meaning you’ll never miss a copy again. Each magazine can be accessed easily from your computer screen- ideal for reference and CPD purposes.
Local events and awards are as important to us as they are to you. Thanks to our Awards page, you can find out how to enter and who to contact, as well as viewing previous shows. The Events page will be regularly updated with information on both our own, and other local pharmacy related events.
More exciting news for us all, our
new website now has the capability to host educational webinars, another great tool for CPD. Keep an eye out for these which will be coming soon on the Educational and Training page.
For all the latest pharmacy news direct to your inbox, don’t forget to join our new site as a member.
With fresh new links to our Facebook and Twitter accounts, you can be sure to never miss out on the latest in professional news, views and analysis for pharmacists.
We hope you enjoy the new site as much as we enjoyed creating it, and be sure to check it out at-
www.pharmacyinfocus.co.uk
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